SOCIAL MEDIA / NOV. 04, 2014
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How to Use LinkedIn Groups Effectively for Business

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LinkedIn is like "the Facebook" for business. Whether you’re looking for a job, looking to recruit employees, or you want to connect with other professionals, LinkedIn is the place to go. And if you’re a business owner without a LinkedIn profile, you’re missing out.

There are many tools available to enhance your company, and using LinkedIn groups is an effective way to improve your brand. But, how do you use LinkedIn groups effectively? Here are a few options.

1. Join Groups to Find Potential Customers

Take a second and think about the ideal customer or business connection for your company. Who can benefit from your services? Next, find these individuals or companies on LinkedIn and join the groups they belong to. Once a member, you can write articles or blog posts on topics that might appeal to these companies or individuals, and then share this information with the group. Group members can learn about your company, which helps increase brand awareness.

2. Start Your Own LinkedIn Group

If you want to target specific individuals or companies, you can start your own LinkedIn group and build a community. For example, if you run a personal finance blog, you might start a group for personal finance writers or individuals and companies within the finance industry. To build your community, email invitations to your contacts, as well as anyone you think would benefit from your group. For the group to increase, you need to be active. This includes posting articles, blog posts, videos, responding to comments, and encouraging those in your group to share posted information.

Starting your own group can help you become an expert or leader in your field, and drum up interest for your product, service or company.

3. Limit the Number of Groups You Join

To promote your company or business, you may feel that it’s necessary to join as many groups as possible. But the more groups you belong to, the harder it’ll be to interact in the community. Rather than spread yourself thin, you might only join three or four groups -- or less. This way, you’ll have time to contribute to the discussions.

4. Be a Voice Within Your Groups

To promote your business naturally, don’t be a silent group member. The purpose of LinkedIn is to grow your network of contacts, increase awareness about your product or service, and find new customers. Therefore, you need to be active and participate in group discussions. Not only should you post great content, your comments should be thought-provoking, insightful and accurate. If people can trust the content you provide, they’re more likely to trust your company.

5. Use Groups to Find New Recruits

Joining LinkedIn groups is also an excellent way to find new employees for your company. Articles and information posted in the group are emailed to group members once a day. Therefore, you can post job openings in the discussion section. Even if group members aren’t looking for a job, they might know someone who’s perfect for the position. You can target your employment search and reduce the time it takes to find a suitable candidate.

6. Use Groups to Get Feedback

Market research is an effective way to learn what people think about your product or service, and those surveyed can help you discern areas that need improving. Fortunately, LinkedIn groups makes it easy to conduct market research. You can create free polls and ask questions within a group. This is a fast way to get feedback from group members, customers, or anyone else who has used your product or service.

If you don’t have a LinkedIn profile for your company, you need to get one -- today. LinkedIn is an extremely effective tool. You can read articles and share your own insight. It’s one of the best ways to connect with other professionals or seek employees for your company.

 

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