Reddit is an amazing site--combining news, links, and social interaction into one glorious mix of nerdiness. It’s a great resource for all sorts of information, as well as an excellent place to "take the pulse" of the internet at large.
You’d think that it would be one of the best places for marketing, but you’d be wrong! Reddit was initially conceived to be a "marketing-free zone", so any overt marketing is going to be blocked and banned. With Reddit, it’s all about the delicate touch, following the rules of "Reddiquette".
1. Understand Your Audience
Did you know that most Reddit users:
- Are male
- Are between the ages of 25 and 44
- Earn between $25,000 and $35,000 per year
- Have college education, often at least a bachelor’s degree
- Come from either the U.S. (the majority from Seattle or San Francisco) or Canada (mainly Toronto)
Understanding this will help you to target your marketing!
For example, if you are trying to promote a line of women’s cosmetics, you’d be better served on Pinterest--a female-dominated social media website. But if you’re promoting video games, Reddit may be the place for you.
2. Be a Smart Marketer
What succeeds the most on Reddit?
- Personal stories (on survival, success, challenges, etc.)
- Educational information
- Video games
- Comic books
- Technology (related to computers and gaming)
If your product falls under any of these categories, it may have a place on Reddit.
If the content you are posting is unique, quirky, interesting, visually appealing, or intriguing, it has a much better chance of success on Reddit. Generic, evergreen content is not going to sell here!
3. Find the Right Sub-Reddits
The best sub-reddits for posting are the ones that get a lot of traffic, but which are perceived as more fun than work.
For example, the subreddit "/r/editing" is going to be avoided by people who aren’t interested in editing. Whereas, a subreddit like "/r/epicfails" is going to be hugely popular thanks to the interest of people in seeing others faceplant, wipe out, or "FAIL" in any humorous way.
Post in the high-traffic subreddits that matche your product or brand.
4. Provide Value
The key to success on Reddit: post valuable content that entertains, informs, and engages. Users go to Reddit not to be sold stuff, but to find photos, videos, and information that they find interesting.
- Post videos related to your product, but not about your product. For example, if you sell skiing gear, post awesome skiing videos, skiing fails, etc.
- Post photos related to your product. Same as the above example!
- Ask for help or suggestions. Reddit users like to feel like they are offering advice and value, so the key to successful interaction is to post questions, requests for advice, or requests for help.
- Comment on others’ posts, and upvote any posts that are helpful. Others will begin to do the same to your comments and posts if they provide value.
If you want your content to reach the top of the Reddits and subreddits, it will need to be upvoted. Your goal is to post content that others will upvote!
5. Watch Your Links
You can post links to Reddit, but be careful that they aren’t overtly promotional links. Post links to a new article on your blog, a new video on your YouTube channel, or to something you find interesting and relevant to your product.
Short links are NEVER the way to go. If you’re going to post a link to informational or interesting content on Reddit, use the full link. Most Reddit users will avoid short links like the plague.
6. Use Reddit Ads
Did you know that Reddit advertising is more effective than using Facebook or StumbleUpon ads? You will have to pay to get your content to the front page, but the ROI is much better than most other sites.
See Also: How to Improve Twitter Marketing Results
Marketing on Reddit is NOT easy--to the point that many people avoid the website altogether. But if you can create a marketing strategy that helps you use Reddit the way it was meant to be used AND sell your product at the same time, your chances of success are much higher than on other social media sites.