ENTREPRENEURSHIP / JAN. 26, 2015
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How to Utilise Personalised Promotional Items to Expand Your Brand

If you want your business to expand and to increase your sales, one effective method that you can employ is to promote personalised items. In order to expand your brand and sell more products, you must reach a wider range of customers. Achieving these goals begins with establishing more customer awareness. Your customers and new prospects must know who your company is, what you stand for and remain loyal to your brand. Here are a few tips to help you achieve this with personalised promotional items:

Why a Marketing Strategy is Important

If you don’t have the right marketing strategy, you are losing out on possible new sales and customers. It is important to consider using personalized promotional items in the marketing strategy that you are implementing. The main goal is to devise a marketing strategy that focuses on attracting more attention to your business.

Steps for Utilizing Promotional Items

1. Understand the Benefits

The first step begins with understanding the benefits of using promotional products and actually believing in the positive effects they can bring to your business. A customer or prospect receiving a promotional item can have a positive effect on your company. The individual will remember your business and continue to come back to purchase your products.

2. Implement the Promotional Plan

Always stay true to your budget when planning any marketing efforts; especially when giving away promotional products. It is also important to keep you customers and prospects in mind when deciding on the specific promotional items you will give away. If the item is not appealing, your customers will lose interest and won’t use it. If the promotional product is not being used, your customer won’t be reminded of your company brand—and then won’t remember to come back to your company to purchase again.

3. Think Outside the Box

When implementing your marketing strategy, it is important to think outside the box and design creative ways to expand your brand. One way you can do this while using promotional items is to sponsor local events in your community. Some businesses simply sponsor an event. However one way, to stand out from the crowd, is to also offer promotional items at this event. This won’t break your budget if you decide to sponsor an event and provide promotional items that you would already be supplying for the event. Simply add your logo to the product and expand your brand awareness.

4. Be Creative in Your Approach

Being creative in your approach will help you to design an item that will stand out in the customer’s mind and expand your company’s brand. Take the time to review your customer list and what their specific needs are. Consider any suggestions that customers may have made in the past regarding products and promotional ideas. If it is within your budget, you may want to consider some of those ideas your customers presented. When you embrace the ideas of your customers, you show them that you take their suggestions seriously, and the promotional item becomes a more thoughtful and personal gift—benefitting both you and your customer.

When you take the time and effort to create personalized and thoughtful promotional products—rather than run-of-the-mill items—you increase your chances of connecting effectively with your customers and prospects. Your customers will instinctively know that you have made every effort to connect with them. That will greatly assist in expanding your business and brand.

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