Facebook is officially the world’s largest social networking platform – serving to an estimated one seventh of the entire population. This phenomenal increase in social media has been recognized by companies across the globe as they strive to integrate social media strategies within their businesses. Facebook offers recruiters the ability to advertise jobs and hire talented individuals through the ease of a click.
Here are some ways that companies can adopt for Facebook recruiting:
Facebook Fan Pages
As social media has become a method of evaluating a candidate’s creativity, a number of companies are using Facebook for hiring graduates and entry-level candidates. The most common method that businesses are adopting to engage young job seekers is to ask them to create a Facebook page and get as many fans as possible.
This kind of tactic attracts a large volume of candidates who take to creating interesting and engaging Facebook pages. Recruiters are able to monitor their progress and their techniques, assessing whether or not the candidate will be a good fit in their business environment. Establishing a Facebook page takes dedication and hard work – 2 qualities that recruiters seek in their ideal candidate. This type of job advertising is most effective when hiring marketing, social media and advertising positions.
The latest and most effective medium of marketing a job vacancy is through social media. Being the reigning king of social media, Facebook Ads have enabled recruiters to publicize their jobs in an efficient and cost-effective way through the largest online networking website in the world.
Another reason for the growing popularity for Facebook Ads is that they enable businesses to target specific regions according to country, city and even post code! Furthermore, companies are able to identify the gender, interests and age of Facebook users to find the most suitable employees. This essentially optimizes the exposure that their job post receives.