SOCIAL MEDIA / JUL. 30, 2013
version 3, draft 3

What to Include in your LinkedIn Profile

Social media has taken the e-recruitment industry by storm and is fast becoming one of the most readily used mediums to search for potential employees. LinkedIn, Facebook and Twitter are the three sites that are favored among recruiters; however, LinkedIn reigns as the most effective medium with 82% of U.S businesses confirmed they have successfully hired as a result of LinkedIn.

LinkedIn and Hiring

Due to the important role that LinkedIn plays during the hiring process, it is important that you do not underestimate the influence it can have on a recruiter’s decision about you. The information you include in your profile could potentially make or break your job application!

Recruiters tend to look for specifics when viewing LinkedIn profiles, this extends to your personal summary, charity or voluntary work you have done, your professional memberships, awards and career achievements, recommendations, education, and your work experiences.


The most important sections to complete in your LinkedIn profile are your education, work experience and your skills. Your education area should detail your higher education or university degree, the educational institution you attended and degree you attained. If you have obtained more than one degree then it is important that you specify this.

Work Experience

Your work experience section is considered vital to a recruiters opinion of you. It is advisable to list only the most recent and relevant positions you have had, indicate the time periods you worked for each organization, and specify the skills and achievements your attained during your time there.

Skills and Expertise

There is a section dedicated to skills within LinkedIn profiles. This area should be taken very seriously as many employers go straight to this section to ascertain whether you will have the necessary skills to be able to perform the job they are advertising. The skills and expertise section allows you to add as many skills as you wish, however do not include more than is necessary.


The recommendations area is popular with recruiters; not only does it show that you are highly regarded by past and current employers/colleagues, but it acts as a valuable reference without the need for the recruiter to have to contact your previous employers. It is therefore important that you obtain at least one recommendation for your LinkedIn profile. You can ask your previous employer, or if you are a recent graduate, you can ask your course tutor to provide a recommendation for you.

Contact preferences

It is important that you specify on your LinkedIn profile your preferred methods of contact, and the types of things you are open to hearing about. There is an option to selection ‘career opportunities’ which will help potential employers locate you as a prospective employee.

Tips for being found on LinkedIn

  • Make sure your profile is available for public viewing
  • Choose to make your profile visible so that when employers view your account you will be notified, and vice versa
  • Connect with other industry professionals to expand your online network
  • When writing content, use SEO! This means integrating certain keywords to help recruiters find you in search results

Importance of LinkedIn

Effectively, LinkedIn is much more than just a social networking site; it is a source of ‘first impressions’ for recruiters, and it is a useful way to promote your employability to prospective employers. As such it is vital that job seekers, and all industry professionals create a LinkedIn profile, and keep it updated on a regular basis.

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