Career Testing
Career Testing
Career Testing
RECRUITMENT / JUN. 07, 2013
version 36, draft 36

Why Advertise on TV

TV advertising is an easy way to target a huge audience and is regarded as one of the most powerful advertising solutions available, as it targets a huge audience. Be it by age, gender, location, income level, personal interests or a combination of these demographics, it can be easy to target the audience that you need and attract more and more people to your recruitment company.

The right medium for the right business

TV advertising is particularly good if you wish to reach out to a national audience. Although other advertising techniques are effective in targeting the desired audience (such as magazines, newspapers and the internet), television is an obvious way to reach out to a large demographic. It is also relatively easy to ascertain when your target audience will be watching the television, and therefore you can tailor the airing time dependent on their viewing habits.

It is estimated that the average household watches at least 8 hours of television a day, and consumers will spend 10% more time watching the TV than surfing the internet or reading a newspaper. TV is also extremely influential and research suggests that a large percentage of a given population determine which products and services they are going to adopt, based on what they have seen on the television. People remember an eye-catching or memorable advertisement, and if this is the case, they will be more likely to visit your company’s website or contact you. For this reason, advertising on TV is extremely advantageous.

With the growing use of different multimedia tools, your advertisement could also appear on popular websites, such as YouTube, where good marketing will enable it to be viewed by thousands of people.

Creating the right advert

Once you have decided to advertise it is crucial to ensure that you create an advertisement that is tailored to your businesses needs, otherwise the advert will be futile. Who are you appealing to? How can you promote the benefits of your company through TV advertising?

With the right tools, the creation of a TV advertisement can work wonders for enhancing your company name and attracting numerous individuals to your services. It will enable you to build brands, draw a large clientele, add credibility and grow your business.

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