Career Testing
Career Testing
Career Testing
version 3, draft 3

Why are Ethics in Freelancing Still So Important?

Ethics in freelancing is a contentious topic many people commonly disagree on. We should get this out there before we begin. Ethics are entirely personal. What’s acceptable to one person will not be acceptable to others. Remember, we all come from a range of different backgrounds, and we have to respect that.

Obviously, we know that some things are completely and entirely ethically wrong. Most of us wouldn’t write promotional material for a meeting of the local Ku Klux Klan, for example. But outside of this is a grey area.

Let’s take a look at ethics in freelancing and why they remain important:

What are Ethics?

Ethics aren’t as simple as not writing for certain organisations. Other ethical quandaries happen when freelancers happen to be affiliated to a certain product they’re promoting or getting paid for publishing specific content. Whilst this happens all the time, it becomes unethical when the freelancer hides their connections.

These ethics can mislead people because they believe they’re getting an honest opinion when in reality the freelancer is a salesperson in disguise.

Obviously, we’re going to tell you to always remain within the ethical bounds of your profession. But we’re going to discuss why.

Loss of Reputation

If you get caught hiding a connection to a product you’re promotions, you’re going to lose your reputation as a trustworthy individual. Don’t underestimate how quick news can travel. It only takes a few days for a freelancer on a prominent publication to have their name and website plastered over hundreds of Internet forums.

Someone who becomes known as untrustworthy will find it difficult to get anyone new to trust them. This can impact on their ability to find other writing gigs.

Compromising Yourself

Breaking ethical boundaries has just as much of an effect on yourself as it does on other people. If you’re actively deceiving people and influencing people in the wrong way, could you look at yourself in the mirror?

This is very much a philosophical and a spiritual point that only you can answer. For most freelancers, they know the difference between right and wrong.

Where the Buck Stops

So we’ve learned that getting labeled as an unethical freelancer can impact both your personal and professional life. Who’s supposed to be enforcing these supposed ethical standards, though?

The truth is there’s nobody other than you. The vast majority of freelancers won’t have an editor constantly looking over their shoulders to check if something untoward is going on. You have to police yourself. The buck stops with you. This is something you have to take responsibility for.

Don’t rely on an editor to pull you up on something. Most editors assume you’re already an ethical human being when the company hired you in the first place.

Where Should You Go for Ethical Standards?

Ethical standards can come from practically anywhere. As a general rule of thumb, it requires education. The closest set of ethical standards you should stick to are those that come from journalism. Remember, a lot of journalists are freelancers as well and must abide by a set of specific ethical standards if they’re going to keep getting work with newspapers and magazines.

Study the ethical standards from the Society of Professional Journalists. It doesn’t have to mean going to school. Read through them and take away the basic principles relevant to your industry.


We’ve seen how important ethical standards are to freelancers. The vast majority of ethical standards are basic common sense. As long as you’re not purposely trying to gain the system or deceive someone, the chances are you’re already an ethical freelancer.

As you go back to work, whenever you get tempted remember there’s no replacing a sullied reputation as a freelance professional.


Image Credit

Get our FREE eBook!
'6 Steps to Landing Your Next Job'


1 comment

View Comments (1)


Top 5 Reasons Why It Is Important For Freelancers to Have Multiple Skills

As a freelancer it is important to have a specialty. It is equally important to be versatile. A freelancer that can only write on one or two topics may be great at what...

Edge of tomorrow

Everyone has that one friend who is a super awesome freelancer. They could be a writer, an editor, a consultant, a food blogger, a recipe developer – the possibilities...

5 Reasons Why you are Not Finding Well Paid Freelance Writing Jobs

Many poorly paid freelance writers complain that they can’t find high paying jobs. As a result, they continue earning as little as $2 per post. However, there are other...

stressed businessman

Many years ago, a trio of salary slips was enough to get you a mortgage. Today, it’s not that easy as the credit crunch lenders have tightened up and are more cautious...

Why Can a Freelance Dry Spell Mean Good Things for Your Business?

The biggest fear of any freelancer is the work drying up without any warning. This will happen sooner or later, and there’s nothing you can do about it. Now the world of...

Get our FREE eBook!
'6 Steps to Landing Your Next Job'
G up arrow