WORKPLACE / MAR. 08, 2016
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Why Creativity at Work Takes Time

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Creativity is the key to innovation and success. If you think about how a handful of great ideas have encouraged great leaders to open their million dollar money-making businesses and start a revolution, you will probably reconsider your approach to creativity. Apart from that though, creativity seems to be a skill that is essential in any field of work as it is the element that brings effective ideas and working solutions to the table.

In nearly every business, creativity is considered to be the driver of change and employers need more of that. But since it can’t be measured it’s often difficult to define, which can be frustrating for employers trying to increase employee productivity. But focusing on productivity is not the best way to spark creativity.

That’s because there is a significant difference between productivity and creativity. Productivity is concerned with getting the most work done in the shortest amount of time. Creativity, however, is all about producing the best quality work which takes time.

See Also: Why Being Creative Will Help You at Work

Most people think that ideas magically appear in their mind and as such expect that creativity is just a sudden burst of inspiration. But the truth is that creativity can be hard to come by because it requires lots of time and effort.

Creativity is the process of cultivating ideas, and numerous studies suggest that it doesn’t come from a single magical moment of inspiration. Research from Harvard Business Review revealed that “when creativity is under the gun, it usually ends up getting killed. Although time pressure may drive people to work more and get more done, and may even make them feel more creative, it actually causes them, in general to think less creatively.” What this means is that you can’t force it using time as the pressure factor. You need to give people enough time to be creative if you want to get the best results.

This, however, may have different effects on workers. As the study confirms, time pressure can affect creativity in many ways depending on whether the environment they are in allows them to focus on their work and conveys a sense of meaningful urgency about completing their tasks. In this sense time, pressure can be used to motivate people to think and get their work done.    

Scientists believe that certain steps can unlock the creative process. These steps need some time to evolve in order to allow workers to analyse a problem. As you explore the different approaches to the same problem, you need time to help you make the best possible decision or come up with the best possible idea.

This video proves that creativity shouldn’t be confined in any way and that to use creative thinking to its full capacity you need to embrace freedom, playfulness and fun. Check this out:

See Also: Is Overthinking a Sign of Genius Creativity?

To access your creative potential at work, you first need to understand how creativity works. So, it might need time, but this is the price you pay if you want to ensure you will do great work.  

So what’s your opinion on the subject? Which do you think comes out as the winner in the fight creativity vs. time? Give me your answers in the comments section below!

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