Social media marketing is a perfectly credible way of reaching your desired audience and turning social media into sales. Twitter and Facebook have long been the social media platforms of choice for practically every industry. There’s evidence to show many marketers could be wasting their time by spending so much time on these platforms.
Instagram is where many prominent marketers are spending their time. This image-based social media platform is where marketing seems to be moving to.
In this article, I discuss some of the reasons why Instagram has a certain appeal about it, and why Twitter and Facebook don’t have the same appeal.
Why is Instagram So Powerful?
To start with, Instagram is currently a scrum of marketers and consumers. It’s a virtual platform where you can connect with anyone in any industry. It’s easy to make that personal connection through location and demographical information.
Posting an interesting picture is the easiest marketing technique in the world. It doesn’t require any effort on your part. The chances are you’ll inspire some users without even trying.
Instagram has become so successful because it’s an easy platform to ‘pull back the curtain’ with on an industry. It’s easy to show what goes on behind the scenes. Instagram carries a more relaxed feel, whereas Facebook pages are often more formal and more like a billboard.
Sharing content is far more common on Instagram than on Facebook and Twitter. Customers will often share content just to become part of a contest. It enables user-generated content to reign supreme. It’s much easier to send something viral on Instagram.
How to Create Shareable Content
One area where Instagram doesn’t differ from Twitter and Facebook is in its stance on content. Quality content remains what will ultimately mean the difference between connecting with users and not having any form of connection at all.
You need to come up with a way of creating shareable content. Let’s take a look at a few ideas for how you can do this:
- Take a picture of anything interesting you see in the world. Everyone has a camera on their phone, so this doesn’t take any effort at all.
- Show something from a different angle and in a different light to make it interesting.
- Publish candid photos of your industry to show a side of your business people wouldn’t often see.
Continue to come up with new and varied content to keep things fresh. People need to believe they will experience something worthwhile each time they visit your Instagram feed.
Monitoring Your Results
Instagram is a credible alternative to Twitter and Facebook because they make it easy to monitor conversations. They use a hashtag system like Twitter. Use this system to find out what people are saying about your brand.
For example, if you were announcing major changes to your product, you could use various keyword searches to find out how people are reacting. There have been countless examples of businesses that have changed course based on what people have said through Instagram. In many cases, these businesses have actively consulted Instagram users for their opinions in exchange for a prize draw, or something else tangible.
Should You Leave Twitter and Facebook?
The message of this article isn’t that you have to leave Twitter and Facebook. Both of these platforms continue to be essential to your social media profile. The point is you need to spread your resources more by considering alternative social media platforms like Instagram. Twitter and Facebook have their uses, but too many people consider them the be all and end all of social media marketing.