In today’s highly competitive job market having just a LinkedIn profile is not enough. Job seekers who feature a CV-style website are scoring extra points that add value to their branding. Many job seekers merely use LinkedIn as a portfolio website where they can reach potential employers who want to check what they offer. That's not a bad idea, but a website can actually do a lot more and be more effective in helping you sell yourself.
There are several reasons why websites, along with a LinkedIn portfolio, are more effective. Among the reasons are:
- More and more, employers are Googling potential employees. If you have a website, you are more likely to be found in a search engine.
- Fewer than 10% of all job seekers have websites. If you have a website, you'll stand out among the applicants and that will increase your chances of getting hired.
- You can include your website address on your resume thereby making it easier for hiring managers to learn more about you. That will also set you apart from other candidates and make you more hirable.
- There is no limit to the number of pages you can have on your website. You can include your resume, work samples, testimonials from former employers, a mission statement, and much more. If your website looks professional, you will set yourself apart from the field of candidates. And it makes you a well-rounded person.
- With Google Authorship, most Internet marketing professionals believe that future Google rankings will be based on your ability to establish yourself as an authority in your niche. If you are a professional with a special skill or knowledge, a website is essential.
- Even if you are not looking for a job right now, you may need to look for a job in the future. Unexpected layoffs, downsizing, and even being fired can lead to a sudden job loss. You don't want to scramble to get a website up after you've lost your job. Plus, if you have a website, your current employer may be less likely to can you.
How to Build a Personal Branding Website That Will Land You The Job
Now that we've discussed why, let's talk about what your personal website should include. At a minimum, your personal job seeking website should include:
- A recent photo
- A short mission statement or summary of your life skills
- An About page that gives a little more detail about who you are and may include professional skills, personal achievements, and hobbies
- Work portfolio
- List of skills and services you offer to potential employers (what do you bring to the table?)
- Testimonials of previous and current employees
- A blog that you write to periodically
- Links to your social media accounts so that employers can check in on you there
You want to keep your website looking professional. Don't include embarrassing content or controversial content like religious or political beliefs. Instead, focus on the skills, achievements, and professional goals that make you unique and desirable for potential employers.
A personal branding website with a clear objective and a purpose can go a long way to making you more employable. Consider building your website professionally as it is one of your strongest selling ‘weapons’.