What is a Klout score?
With the craze of Twitter and Facebook reaching the interview room, a new phenomenon has began; to request a candidate’s Klout score. For those of you who are not quite so ‘media savvy’ a Klout score is a number between 1-100 that reflects your influence across social media channels. The calculation is based upon many factors including your Facebook likes, status replies, comments, Twitter followers and retweets.
Why has Klout become so popular?
Many employers now request a Klout score when interviewing a candidate. This may be to help filter down a long list of qualified applicants, or it may be to assess how effective they are at reaching key audiences through social media. Irrespective of why you request a Klout score, you must bear in mind that the scores received are not necessarily a fair representation of a candidate’s marketing/PR/social media skills or experience.
Reasons to ignore a person’s Klout score
Unfortunately, the innovative algorithm that makes up the Klout score system is much less representative than we would hope for. Simply calculating a person’s social media influence by combining elements of their social profiles is a bit far fetched in claiming this is a true reflection of the person’s social media impact.
Unrepresentative: A 16 yr old high school student who spends hours a day on Twitter and Facebook could likely end up with a bigger Klout score than a marketing executive with over 3 years professional experience in social media marketing. This fact makes Klout scoring dismissible.
No connection or relevance: A person’s klout score may be high, but their impact online may have no relevance to what your business needs. If you hire a person with a Klout score of 90, but who is only influential in social media channels for fashion sectors, and your business is an engineering service, then this candidate will have no benefit to your company’s marketing objectives.
Manipulated scores: Unfortunately, th pressure of having a high Klout score has lead many low scoring individuals to manipulate their scores by purchasing social media packages that offer a certain number of followers on Twitter, or likes on your Facebook page for example. These packages help individuals to generate a greater following, and thus, a greater impact online and a high Klout score, even though the individual would never have received a high Klout score with this ‘paid for help’.