Career Testing
Career Testing
Career Testing
CAREER ADVANCEMENT / OCT. 23, 2014
version 5, draft 5

How to Win the Trust of Your Blog Readers

If you have a blog, it’s crucial that you gain the trust of your blog readers. The truth is, readers may only stick around if they trust the person providing information. There are many blogs for various niches, so readers have options. For that matter, building a loyal fan base is much easier to say than do – but it’s possible. Here are a few tricks to help you win the trust of your readers.

1. Design a Professional Blog

If you’re just starting out, using a blogging platform like Blogger.com can work. But as your blog grows and increases in popularity, you need to switch to a self-hosting site. Your own domain and a professional blog template can boost your credibility.

2. Know Your Stuff

Don’t underestimate your blog readers. If you write off the top of your head without doing much research, or if your posts are nothing but fluff, readers might move on. To win the trust of your readers, you must provide your audience with new insight, fresh angles and accurate information. If the majority of your posts contain several inaccuracies, readers may express their concerns in the comment section, and this can ruin your reputation as an expert in the field.

3. Cite or Link to Sources

You might write a post and include facts that aren’t common knowledge. To gain the trust of your readers, always include a reference list or link directly to sources in the blog post. Make sure sources come from reputable sites (.org site or .edu).

4. Make the Blog About the Readers

Although you might be sharing your experience and knowledge, ultimately your blog posts should be about the readers. You need to be understanding of various circumstances and appeal to the needs and wants of your audience. Put yourself in their situation. What do they consider important? If you can include them in discussions and hit an emotional spot, they’ll know that you care.

5. Don’t Allow Trolls

Occasionally, naysayers may attack your comment section. These are people who leave remarks in the comment section just to stir a heated debate, or they might include affiliate links in the comment section. As the blog owner, it is your responsibility to stop trolls in their track. If you detect any unkindness or nastiness in your comment section, delete these comments and keep the conversation professional.

6. Don’t Overly Censor Comments

On that note, don’t overly censor your comments. Sometimes, you’ll write a post and others will not agree with your viewpoint. This is okay. Allow these people to express themselves in the comment section – as long as they don’t offend others.

7. Tell Your Story

If you have a personal finance blog and you’re offering tips about credit, debt, saving and budgeting, you can gain the trust of your readers by stating your experience. Create an "about us" page, or include a brief bio and photo. You can discuss your personal finance journey, or mention your background in this field.

Bottom Line

It takes time to win the trust of your blog readers, but it’s possible. However, you need to be genuine and provide readers with useful, accurate information. 

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