In a cold email, you’re offering a person or organization your skills and qualifications for their benefit, even if there is no position to be filled. It is a respectful way of approaching a company; therefore, you should know the etiquette of composing such a message to increase your odds of getting an interview and maybe even being given that job.
Use a Specific Subject Line
The recipient probably receives a lot of emails during the day and may also have a busy work schedule; therefore, you should have a short, snappy yet informative subject line to draw attention to the request you are making. If you’ve met the recipient before, you could include this in the subject line to better familiarize yourself with them and prompt a response. Nevertheless, a reliable option is to address the message as a letter of interest for the relevant position you hope to work in, for example, ‘Letter of Interest for the Managerial Position’.
Show That You’re Passionate
It’s important to make a good first impression even though you’re composing a cold email. Highlight your feelings towards the position you’re applying for to demonstrate enthusiasm and dedication. You could also talk about the appeal of the organization or workplace and any key figures in the company that you may admire so that the recipient can gauge your personality and see whether you are the right fit.
Demonstrate Work Done
You’re more likely to get a response for your email when you highlight previous experience. It shows that you have invested in your career of choice and that you’re willing to take the initiative to develop in it. You could send, along with your email, a portfolio or link to your social media page, or blog, as long as they’re professionally done. Additionally, you can include such details in your email signature to enable the recipient take an interest in the brand you represent.
Be Brief and Direct
Even as you highlight your passion and experience, do not make the email too lengthy. Don’t give your life story or include details that would otherwise be unnecessary or better explained if given an opportunity for an interview. Have about three to four short paragraphs in the email to introduce yourself, your interests and experience. Dividing your ideas in this manner makes your email friendlier to the eye and easy to read. When written well, your email might make the recipient curious enough to give you an opportunity to see them for an interview.
An effective cold email is also personalized. If possible, find out something about the person you’re sending the email to, such as their job title and a little background information, and include these details in the email. If you have something in common, you could highlight that connection to make them more personable. Proofread the email to eliminate any spelling or grammatical errors that would otherwise undermine the message you’re sending and minimize any chances of getting a response from the organization.