A corporate profile otherwise referred to as business profile, is an active communication tool. A company profile can sell your business and make it grow or damage it. A well written and structured profile attracts customers and outstanding employees to your company while a carelessly done profile does the opposite. Your corporate profile will serve as an image of your business’ credibility and publicity. Therefore, it is vital to structure your corporate profile by strictly following specific guidelines that will ensure you write a good profile. Here are a few primary instructions that will help you write an exceptional and efficient corporate profile.
1. Include Accurate Information
The first important step in crafting an excellent corporate profile is collecting accurate information. The information that you are going to include in the profile should be honest, detailing various aspects of the company. Clients usually confirm information regarding a particular business in other places. Inaccurate information sends the wrong message of dishonesty that does not sit well with customers. Also, include the human aspect of your company by showing your company’s personality and culture. This helps to relate well with people. In addition, use simple and clear language that a layman can easily understand and avoid poor grammar that will leave question marks on your company’s professionalism.
2. Maintain a Clear Consistent Format
Secondly, use a clear, consistent format to structure your company profile. There is no exact formula for writing a corporate profile, but generally you should include the following in your format or structure:
Company Overview- A brief explanation of your firm’s businesses.
Mission Statement- A summary of your company’s purpose.
Company History- A history of how and when your business began.
Achievements and Milestones- Include your company’s accomplishments over the years.
Management- The leaders and employees profiles.
Legal Structure and Ownership- How your company complies with legal requirements.
Social Responsibility- The activities that your company undertakes to help in community projects.
Geographical Location and Facilities- The location of your business and the sort facilities that your company offers.
Company Culture- How your company caters for staff development and its general outlook.
3. Present Company History in a Chronological Order
Information present in a chronological order tends to have a natural flow that captures attention when being read. Your corporate profile should relay the accurate information that you have gathered in a sequential manner. For instance, when giving information about the history of your company start with past stories leading up to the present. Mention how the company began, how it has developed through the entire time it has been in existence and its growth. Remember that shareholders, investors and suppliers will also read the corporate profile.
4. Be Brief and Proofread
Finally, remember that as with any other summary you have to be brief and to the point. Not all clients will bother reading a long company profile. Hence, it is important that you write the main elements of your business in precise statements. Make sure your information will suit even individuals who just glance at company profiles. Review your profile several times to ascertain that you have written the correct information, and it does not have errors.
Other additional tips, for writing a corporate profile, include considering the audience you are writing to and including contact information in the beginning.