Career Testing
Career Testing
Career Testing
RECRUITMENT / JUL. 26, 2013
version 1, draft 1

How to Write a Marketing Job Advert

Marketing is one of the most integral departments of any organizations, without which it would be challenging to build a clientele and advertise products and services. To integrate a marketing strategy and make use of all mediums present, companies are required to hire a professional marketing team that is experienced and qualified in the area.

The following is a guide on writing a job advert for a position in marketing:

Job Title

When advertising a job vacancy, the job title is the most important component as it is searchable for job seekers. The job title should provide a comprehensive overview of the job that is being advertised. For example:

An executive level marketing job would have the following job title: Marketing Executive.

To target a specific niche of candidates who have experience in marketing, employers can do the following: Experienced Marketing Executive.

In the event that the role involves online marketing, the title would be: Experienced Online Marketing Executive

To further filter applicants, you can identify the nature of the job position, for example: Full-Time Experienced Online Marketing Executive

By providing a few features of the role, recruiters are able to make sure that only qualified individuals apply for the job position.

Job Description

The job description of a posting is a brief summary of the position, including the duties it would involve and the expectations of the employee. It is important to use important keywords related to marketing in order to ensure that the job appears in the right search results:

  • Research
  • PR
  • Advertising
  • SEO
  • PPC
  • Email marketing
  • Communications
  • Social media marketing
  • Targeted content

 

Get our FREE eBook!
'6 Steps to Landing Your Next Job'

LEAVE A COMMENT

0 comments

 

RELATED ARTICLES

How to Write a Good Job Advert
RECRUITMENT / JUL 23, 2013

The key to attracting the best candidates for a job is to write an impressive and appealing job advert, and publish it in the most appropriate offline or online resource...

Writing a PR Job Advert
RECRUITMENT / JUL 17, 2013

Public relations is a section of marketing that involves company branding, reputation and its public image. It is a highly sought after field as many people consider PR...

Use AIDA When Writing a Job Advert
RECRUITMENT / AUG 28, 2013

There are a number of techniques that can be used when writing job advertisements and some of the most effective techniques are very similar to those used in other forms...

How to Find your Next Recruit Without Posting a Job Advert!
RECRUITMENT / SEP 03, 2013

Creating engaging and creative job adverts to attract the cream of the crop is a skill many recruiters do not possess. Oftentimes, when posting job adverts, recruiters...

What Does a Good Job Advert Look Like?
RECRUITMENT / JUL 23, 2013

The definition of a good job advert will vary according to the industry, company and job type being advertised. Essentially, you want your job advert to be eye catching...

Get our FREE eBook!
'6 Steps to Landing Your Next Job'
G up arrow