Marketing is one of the most integral departments of any organizations, without which it would be challenging to build a clientele and advertise products and services. To integrate a marketing strategy and make use of all mediums present, companies are required to hire a professional marketing team that is experienced and qualified in the area.
The following is a guide on writing a job advert for a position in marketing:
When advertising a job vacancy, the job title is the most important component as it is searchable for job seekers. The job title should provide a comprehensive overview of the job that is being advertised. For example:
An executive level marketing job would have the following job title: Marketing Executive.
To target a specific niche of candidates who have experience in marketing, employers can do the following: Experienced Marketing Executive.
In the event that the role involves online marketing, the title would be: Experienced Online Marketing Executive
To further filter applicants, you can identify the nature of the job position, for example: Full-Time Experienced Online Marketing Executive
By providing a few features of the role, recruiters are able to make sure that only qualified individuals apply for the job position.
The job description of a posting is a brief summary of the position, including the duties it would involve and the expectations of the employee. It is important to use important keywords related to marketing in order to ensure that the job appears in the right search results:
- Email marketing
- Social media marketing
- Targeted content