CAREER DEVELOPMENT / NOV. 27, 2013
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How to Write For a Blog or Website? Get Those Hits…

If you’re a budding writer then it’s likely you have a blog going, or a website you write for. Hey, it’s the 21 Century and that’s how we writer’s grow a portfolio these days. It’s public, easy to create and easy to access, and gives any writer the breathing room to write pretty much what they want in whatever style suits them.

Grow your portfolio

If you stick to a routine post then the portfolio steadily grows and you end up with a wealth of writing you could eventually show to a prospective employer. A blog is a great way to build up that wealth of writing if you take it seriously (we aren’t talking about diary entries here), and an expansive, wide ranging and well-written blog can be useful in providing evidence of your writing abilities.

You’ll also notice that if you’re any good, you’ll see your blog traffic steadily increase. Blog traffic is nothing if not a good thing. The more followers you have, the more hits your posts or articles will receive. Gaining a good readership can only be healthy, and as a blog becomes more popular, you’ll slowly see your article climb higher up the Google results page.

Now, it’s easy to tell you that to gain more followers you need to follow certain tips for blog-writing such as keeping it short, interesting, funny, amazing, timeless etc. I’m guessing you know how to write a decent blog post so I’m not going to sit here and patronize you by telling to ‘write amazingly’. There are plenty of little devices that surround blogging that can help yours shine out amongst everyone else.

Tweet!

If you want to get an audience going, then Twitter really is a no-brainer. Actually scratch that. If you are a prospective writer in ANY sense of the word then Twitter really is a no-brainer. Using Twitter well will score you big-time if you do it right. Tweet your newest blog post to the biggest audience possible as much as you can and your blog traffic will inevitably increase.

Also try to send your post to a figure in media with plenty of followers who may find it interesting. For example, if your post is an argument for atheism based around the wrongdoings of Catholicism, then it wouldn’t hurt to send a link to someone like Richard Dawkins. If they retweet it, your post will suddenly become visible to their entire Twitter-base. It won’t work all the time, but it feels good when it does.

Don’t forget to advertise your blog on any other social media site you’re signed into as well. Get it out there as much as you can. Social media can be an unbelievably powerful tool in this day and age, so use it.

Use Keywords!

When you’ve finished writing a post or article, it’s easy to just ignore the keywords section at the bottom of your drafts page, throw your work out and get on with your day. But if you use the keywords section to type in key subject matters within your writing, or even better, a figure or popular name that you mention within the post, then your article will stand a better chance of being noticed. If you are writing about something contemporary then this is even more important. A keyword acts like a mini hashtag for your post: make sure you use them more than you’d like to!

Now it takes a little, well, a lot of patience to see your followers rise and your posts receive a readership, and the tips above always need to be refined by whoever is using them. Writing is a broad medium, but luckily the internet has become so broad that it can work for any breed of writer out there who deserves to be heard.

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