Starting a business and making your brand successful in today’s market is not an easy endeavour. For your brand to be successful, you need to put in a lot of work and you need to know a thing or two about marketing. But even without a Marketing degree, I’m sure you know that a brand is what it’s online following makes of it. It goes without saying, therefore, that your online presence can make or kill your brand and this is precisely why the following excuses won’t cut it if you want to get a leg up on competition.
1. I Don’t Need a Website
Sure, social media is very powerful today and it is essential when it comes to your brand’s success. However for your brand to be more successful, you definitely need a website.
A Facebook page can go a long way in raising awareness for your brand and increasing your following, but without a website, you can only achieve so much. A website makes your brand more credible as it appears to be more professional which makes it easier for customers to trust you, especially if you are running a small business.
2. I Don’t Like to Brag About my Company
Sure nobody likes a bragger, but in the business world, it’s essential that your company’s website brags about your company’s achievements. People are more likely to trust you when you’ve accomplished something and whether that’s getting an award or having customer testimonials on your website it’s important that you include something that will make people realise that your business has already had an impact on the world.
The future of marketing belongs to customer reviews so if you have clients or people who have used your products/services that are willing to put in a good word for you, it’s important that you make good use of that.
3. It’s Difficult and Expensive to Make a Website
If you are just launching your business, it’s understandable if you are on a budget and you can’t spend tons of money on marketing. Hiring a web designer to make your personal website can be costly but that’s not to say that you shouldn’t try building your own personal website.
It may seem that building a website is hard to do but there are a lot of free tools online that can help you with this endeavour. Weebly and SquareSpace are just two of the easiest ways to build your personal website. They are easy to use and they’ll guide you through building your website step by step. More and more people are trusting these simple tools to create a website for their brand and there’s no reason not to give them a try as well. I’m sure you won’t regret it.
Building your online brand is a requirement if you want to make it in today’s competitive market. There’s no room for excuses and if you want to see your brand succeed you need to be a go-getter. So build your website and create a following for your brand that will help you make an impact on the world.
What other excuses have you been making that can kill your personal brand? Share with us in the comment section below.