Nowadays, with the online exposure that all brands have, it is essential to follow, assess, monitor and build an online reputation that will help you to connect with employees, customers and potential customers.
You need to be aware of what is said about your brand, whether that be good or bad comments, in order to use them to your advantage and improve your services.
Here are our tips:
1. Assess your reputation
In order to know what is written online about your brand, we need to answer these questions:
- What do search engines say about my brand?
- What do review sites say?
- What are people saying on social media platforms?
- What are people commenting on blogs and websites about my brand?
We have to bear in mind that 97% of consumers do online research before making a local purchase.
2. Monitor and address your reputation
In order to monitor your online reputation you need to reply to negative reviews. Reputation Monitoring finds mentions from news sites, blogs, and social networks so businesses can get the full picture of what people are saying. Each mention is scored from positive to negative so it's easy to see which comments need to be addressed.
Additionally, it is wise to monitor the competition’s online reputation. Share of Voice graphs reveal how frequently a business is mentioned compared to its competitors in online searches. The ability to track competitors’ deals and social activity comes in handy for seeing how active they are and which promotions are most effective.
You cannot underestimate the importance of keeping on top of your online reputation; 90% of respondents in a 2013 survey confirm that positive online reviews influenced their business decisions.
3. Build and promote your reputation
It is a good idea to verify online listings to strengthen search rank and unify your presence. The Visibility score shows you the accuracy of your data in business listings across online directories, review sites, and social networks. Inconsistent listings can lead to poor placement in search engine results.
Some helpful tips include:
- Ask happy customers for reviews
- Create videos and written testimonials
- Create fresh and timely content for SERPs
- Share great reviews and testimonials
Now you are ready to monitor your online reputation. What are you waiting for?