Infographics have been around for many years but it’s only now that they are having their moment. And that’s because there are currently lots of free online tools you can use to create an infographic on just about anything.
The effectiveness of infographics has not been lost on marketing managers since they appreciate the value of these visual data representations. Infographics are great because they can be used to display complex content in an understandable and easy manner.
In fact, infographics can be used for everything in the business world and businesses who have been using them, whether that’s for marketing purposes or staff meetings they have been reaping the rewards. By using an infographic you are essentially spreading your message in an effective way and this is precisely why you should be using infographics.
There are just some of the great ways an infographic can help your business grow:
1. Boost Your Online Traffic
Infographics are everywhere these days, and there’s an infographic to cater to your every need, whether you want to learn how to make an awesome smoothie, or whether you want to pitch a new idea to a client.
The best part about infographics though is that they are easy to read and comprehend, which means that that they are perfect for social media. Don’t we all live for seeing spikes in our online traffic? And with just one share of an infographic you can get more traffic to your website.
2. Expand Your Audience
As we’ve discussed above, infographics are easy to read and comprehend, they are also highly visual and these are all attributes people appreciate today. People are interested in learning new information, but most of us simply don’t have the time to sit down and read complex articles. If we can just get the figures in a few visuals then we’ll definitely go for that option. And infographics do precisely that.
Infographics can thus appeal to a larger audience. Therefore, by creating an infographic to spread your message, you’re opening up to a bigger audience, who won’t see reading your message as a waste of their time.
3. Create Awareness For Your Brand
In marketing, we all live for making our brand the leader in the industry. This is never easy to do as competition is fierce and it takes time to build credibility, but some companies are successful in this respect and they also manage to maintain their credibility. Think, for example, chocolate brands; there are three or four brands that come to everyone’s mind when we think of chocolate, and this is exactly what everyone wants to achieve in marketing.
Humans are visual beings, and this means that there are more chances of them retaining information that was presented to them through visual aids. Case in point the fact that one of the most essential language acquisition tools are flashcards. Just like when learning a new language, people can retain information more easily if it’s presented to them visually. And this is exactly how infographics can raise awareness for your brand. Presenting your audience with who you are as a brand through a visual aid can increase the chance of them retaining the information and remembering it.
Infographics are key to the future of marketing and if you want to create an effective content strategy there really isn’t a more powerful way to share your message.
Have you ever used an inforgraphic to share an idea? Let us know your tips in the comments section below.