In the past, job boards were the best way to get a job, but things have changed. LinkedIn seems to be taking over. Here’s why they are not effective.
Job boards alone can’t get you a job. Usually, to be effective as a job seeker you need to follow a multi-channel approach to job-hunting, which allows you to connect with employers in a more constructive way. Instead of just sending out your resume, there are many other ways to make a good impression and stand out from the competition such as networking opportunities, contacting companies directly and going to relevant career seminars.
While job boards aren’t dead yet they seem to be less effective than other job hunting methods. Here’s why.
1. Job Boards Are a One-Way Street
Networking is far more valuable than a piece of paper like your resume. While your resume is essential, most of the time it can’t get you what you want on its own. I mean, sending your resume out to employers through a job board is something every job seeker does, but what happens when you don’t get anything back? What happens when you don’t get a single reply, not even a word that explains why you haven’t been called in for a job interview?
Well, this is not your fault and it happens to everyone, but it’s unlikely to happen when you meet an employer face to face. At a networking event, for example, you have the luxury to meet employers up close, set the scene, hand them your resume and observe their reactions. From there, you will understand whether they are interested in your or not. So, which approach is the best?
2. Employers Are Using LinkedIn
More and more employers are starting to realise that LinkedIn has more potential than old-fashioned job boards. The world’s most popular professional networking platform helps jobseekers and employers connect in a more direct way, and job boards can’t really compete with that.
It works better for employers because with LinkedIn they get access to candidate’s profiles anytime they want – they can check out their resumes and decide if they are a good fit for the job or not. LinkedIn is also useful for jobseekers because they can find news about employers and current vacancies.
3. Your Resume Can’t Do All the Work
When looking for a job, you can’t expect your resume to do all the work. It’s only a piece of paper after all – and can only talk about specific things that you have done in your career. Also, apart from the fact that it may contain grammar and spelling errors – that can cost you the job, you never know if your resume will get past the ATS - Applicant Tracking Systems. To make sure it does, you need to make your resume as relevant to the job as possible.
4. Job Boards Aren’t the Priority
Out of all the applicants who apply for a position on a job board, only a small number get their resumes reviewed. This means that by the time you are completing your job application form, hundreds of candidates have already applied for it through more trusted sources, e.g. referrals. When a position opens the first people to know about it are usually the employees and then people in their network. This makes sense considering that referrals are the best way to get hired today. So whatever way you look at it, job boards finish last.
Applying for a job while sitting on the couch and wearing your pajamas doesn’t work anymore. Today the most employable people are those individuals who don’t mind going the extra mile and getting their shoes dirty. Purposeful networking is more beneficial than simply sending your resume out to employers. So, what are you going to do about it? Let me know in the comments section below…