The world of SEO is ever-changing. It doesn’t help that every now and again Google decides to throw a spanner in the works with an update from hell that renders your hard work useless. This is exactly why SEO Specialists should be reading the best blogs in their field. It is the best way to keep up with the latest news and trends while learning and developing new tactics as the industry grows and changes.
Backlinko’s Brian Dean is all about teaching people tried and tested methods that can boost traffic tremendously. He is one of the best SEO experts out there and even has his own training programme called SEO That Works. The site doesn’t have a tonne of content because Dean focuses on quality rather than quantity. Visit Backlinko if you want to find link building and content promotion strategies that really work – there are case studies aplenty.
Not only does Moz provide SEO Specialists with the best tools and software for search engine optimisation, but they also provide the go-to blog for all things SEO and digital marketing. What’s great about Moz is that it brings together insights from lots of different industry experts. And these experts go deep, talking about every specific little technical detail of SEO you could think of. Their Whiteboard Fridays in which experts give video tutorials is a must-watch.
3. Search Engine Land
This is your number one source for news from the world of SEO. Search Engine Land is the best provider of breaking news and trends. So if you want to keep up to date with every single move the search engines are making then this is the place to go. And in order to keep you in the know with what works and what doesn’t they complete a real world survey and publish the results in their Periodic Table of SEO Success Factors every two years.
This site is particularly good for the less advanced SEO Specialist as a learning resource. It’s also extremely useful for all-rounders in the digital marketing game. The reason being is that SEMRush publishes a lot about SEO, but they also cover various aspects of the digital marketing industry from PR to blogging to web design and much more. It deserves its place on this list because it’s important for digital marketing professionals to be up to date on all aspects of the field, not just their niche.
5. Search Engine Journal
Its expert contributors and guest bloggers are what makes Search Engine Journal one of the best of its kind. While Search Engine Land focusses on news and Backlinko focusses on technique (brilliantly might I add in both instances), Search Engine Journal has the best of both worlds, providing SEO Specialists with the latest news and advice columns. As well as the blog there are other forms of content available such as videos and podcasts, so SEJ mixes things up a little.
It’s vital to keep your finger on the pulse when it comes to SEO. Reading blogs provided by other professionals, as well as the latest news stories from the field is the easiest way to do that. These experts really do know what they’re talking about. Taking their advice is a sure-fire way to get results. Don’t just take my word for it, read a few posts and try out some new techniques!
Do you know of any other must read SEO Blogs? Let us know what they are in the comments section below...