Your domain name is the first impression people get of your blog, website or business. Therefore, you need to ensure that you choose the right web address. Choosing the wrong domain name could have a very adverse effect on your online presence, as well as the success of your business. Here are some of the mistakes you need to avoid when selecting a web address for your site or blog:
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1. Using a free sub domain
Services such as WordPress and Blogspot allow users to register free sub domains. This could be something like homeinteriors.wordpress.com or homeinteriors.blogspot.com. The problem with a free sub domain is that it is not only difficult to remember, but also appears unprofessional. Therefore, if you decide to use a free sub domain when starting out, be sure to switch to a custom domain as soon as possible (homeinteriors.com). If you delay, someone else might just register your desired name and rob you of the opportunity.
2. Registering in only one TLD
When registering your domain name, you can choose between top level domains (TLDs) such as .com, .net., .biz and .edu. However, it is not advisable to register your domain name in only one TLD. For instance, if you only buy the .com version, your competitors or someone else might just register the same domain name with different extensions. This will end up directing traffic away from your site and confusing your target audience. To avoid this, you need to build a portfolio of domain names in all the popular TLDs. You can then redirect the traffic from these domains to your main website. This will allow you to have more control over the image of your brand online.
3. Choosing names which are hard to pronounce or spell
When it comes to domain names, there is no need to be fancy or complicated. Be sure to choose a name that can be spelled or pronounced easily. For instance, the spelling of a domain name such as besttops.com is ambiguous. People might not be sure if it is besttops.com or bestops.com. Similarly, a domain name such as vogueelements.com might be difficult to remember.
4. Keyword stuffing
It is very important to include the right keywords in your domain name. This will make it easier for people to find your site or blog when searching online. However, avoid the temptation of stuffing your domain name with keywords in order to attract more traffic. For instance, a domain name such as computerdiscounts.com would work well. However, computer-laptop-discounts-vouchers.com is not only a mouthful, but also looks very unprofessional.
5. Using numbers and hyphens
Using digits in your domain name can help you save space in your domain name. For instance, you can have 247pizzadelivery.com instead of twentyfoursevenpizzadelivery.com. However, numbers can also be very confusing. For instance, a domain name such as beauty4all.com could be easily confused for beautyforall.com. Domain name with hyphens or dashes are also difficult to pronounce and remember. Therefore, as much as possible, avoid having numbers or hyphens in your domain names.
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These are just some of the mistakes you need to avoid when selecting a domain name for your site or blog. Feel free to share your thoughts in the comments section below.