This picture tweeted by BBC3 is bound to get retweeted into infinity! Not only did they put Family Guy characters on eggs, they also recreated Top Gear, Eastenders and Sherlock in egg-form. They even created their own miniature Faberge egg as a nod to the Antiques Roadshow. The idea is highly creative, unique and bound to get noticed by anyone who watches TV (i.e. everyone).
According to The Drum, B&Q splashed out a ridiculous £10M on their advertising campaign this Easter. DIY stores get their biggest rush of the year over the Easter Bank Holiday weekend so this is sure to be money well-spent. And I must admit, the advert is much more fun than watching the usual bore-snores walking round the store pointing at toilet bowls.
This is probably more of a nerdy gift than a marketing campaign, but nevertheless encourages you to play around on Google all day. What the geniuses at Google have done is hide Easter eggs or hidden cheats around the site. When you drop the little orange guy off at Legoland California for example, he turns into a lego minifigure!!
It seems that supermarkets are forever bashing each other with their marketing campaigns nowadays. With each ad proclaiming ‘we’re cheaper than them – honest’, how are we really supposed to know which supermarket we’re supposed to shop at? Anyway, Asda seems to have to have added a little twist if not poked fun at this trend with their dancing chick that’s much funkier than the others.
How can we talk about Easter and not mention the iconic Lindt gold bunny? As always, Lindt has been classy in their advertising. What they’re also doing this year is holding gold bunny events up and down the country which include lots of treats and surprises for the kids. This is a lesson in how to immerse customers into your brand and create a totally interactive experience.
These adverts are cracking… And they once again prove how clever marketing campaigns geared around the holidays can pay off. For most of us Easter means a four-day weekend of partying or escaping to the country, but we mustn’t forget the marketing opportunity that goes hand in hand with this holiday. So, make use of any holiday or current events when considering your marketing strategy. Just stay away from the insensitive and the irrelevant and you’ll be onto a winner!