Congratulations on starting your Shopify store! With over 160,000 active stores and $8 billion worth in sales, you’re stepping into a great community of small businesses and entrepreneurs following their passions and building their dreams. Now that you have your store up and running, here are five tools to help to ensure that your Shopify store is a success!
See also: How to Start an Online Store
1. Go Shippo
Shippo allows you to seamlessly connect with your Shopify account to print shipping labels for your fulfilled orders. It gives you the option to send an automated email to notify customers that their order is being shipped and lets you download the shipping labels and receipts to keep control of your shipping. Don’t waste your time entering in customer addresses when Shippo allows you to make batch labels in seconds. They charge 5 cents per label, which is more than worth all of the time and headache it saves you.
2. Pop-up email sign-up notifications
For an e-commerce shop, your email address database is the MOST IMPORTANT piece of data you can aggregate. Having thousands of followers on Instagram is great, but what happens when a new social network becomes the next big thing? Email addresses are not going out of style anytime soon and, unlike having followers on someone else’s social network, you own the email addresses that you get on your website!
For those still bootstrapping, Modify Promotional Lightbox is a great free option. If you have a little more room in your budget, Justuno allows you to use promo codes for email addresses and has a feature for discount code pop-ups when it senses the user is going to leave the site.
3. Abandoned cart emails
Ripen eCommerce estimates that $1.79 trillion have been left in abandoned carts. This is a huge loss! For an e-commerce owner, abandoned carts are going to be a painful way of life, but there are tools to try to recover customers that have left and encourage them to try out your product. A great abandoned cart email I’ve used is Jilt, which allows you to send custom automated emails to customers during the checkout process. Here are 13 great abandoned cart email examples for inspiration.
Oh yes, I just got a huge sale from a foreign country for hundreds of dollars! I must be huge in [Insert foreign country here]. If this hasn’t happened to your store yet, please understand that it is just a matter of time. Scammers all over the world buy goods from e-commerce websites on stolen credit card information, and then call it fraud to have the money wired back into their bank accounts. Lucky for us, Riskified is a Shopify app that verifies all orders that come in and will alert you if any are fraudulent. On the off-chance they get it wrong, they will reimburse you for the money lost in the order.
5. Product Reviews
In the age of Yelp, review is king. The same thing goes for online selling. According to Search Engine Land, 88 percent of online customers treat online reviews as seriously as personal reviews, and 72% say they use reviews to determine the quality of a small or local business. Product reviews are great for Google SEO and give the online buyer the feeling that you are an established business that they can trust. Shopify has a great Product Reviews app that integrates seamlessly with any Shopify theme.
Another great app that didn’t make the list is Returns Manager from Bolt Apps. This is great for fashion companies or any business that needs a function to manage returns. I also highly suggest looking into a custom paid theme instead of the free themes that come stock with Shopify. The customer support that comes with paid themes leads to less headache and the site’s professionalism leads to more sales. My favorite is Out of the Sandbox which provides beautiful and mobile responsive themes that can fit any variety of businesses.
You’re well on your way to a successful Shopify launch! Also, read some of these great tips from successful Shopify store owners