There are thousands of books on SEO, and even more blogs and articles. The problem is most of the tips given are either outdated or simply don’t work. Of course, there are certain rules and tactics everybody knows about. We know how to use keywords and we know about the importance of quality content. We’re always looking to get ahead of the game, though.
Google is always changing the way SEO works. This is why you need to constantly adapt to this new environment. In this article, we list five SEO tactics you really should have dropped by now.
1. Backlink Volume
So-called experts will continue to exude the importance of having a large number of backlinks linking to your website. This is false and is a relic of the old world of SEO. In Google’s mind, sites with huge numbers of poor quality backlinks are scamming the system. These are the dreaded link neighbourhoods Google has cracked down upon in recent years.
Concentrate on getting some well-known websites to backlink to your website. That’s all you need. Five power links can be worth as much as hundred terrible links.
On a side note, never think about paying for links. It won’t work.
2. The Way You Monitor Success
Traditional ranking tracking was about obsessing over where you were at any given time. You would monitor every keyword and every keyword variation. This isn’t necessary any longer. Rankings are almost irrelevant because now the power is in the accuracy of long-tail keywords. Most websites focus on these alone because Google has refined the capability of its search engine, meaning search terms are longer than ever before.
3. Content Publishing for Publishing’s Sake
Previously, it was necessary to publish content once or twice a week, even if you had nothing interesting to say. These hundreds of content pages will no longer boost your SEO performance, though. Google will likely call it clutter and throw you down the rankings, as a result.
Now quality is the focus. Google Panda has made sure that quality is the only determining factor. So only post relevant and targeted content. Ignore the issue of quantity.
4. Keyword Density
Keyword density was always a big thing in SEO. Experts used to say you needed to aim for no more than 5% keyword density, before dropping to 3%. Things have changed, though. If you go anywhere near these numbers, you’re going to have Google accusing you of spamming keywords and shoehorning them in. The mathematical part of keywords is a thing of the past.
Google uses Latent Semantic Indexing (LSI) for keywords. In other words, you no longer need an exact string of words. Google will recognise different combinations. Now there’s no need to meet arbitrary numbers or worry about manipulating copy.
5. Wordy Content
The number of words was once more valuable than the words themselves. In other words, we would always have to meet a certain word count or the content didn’t mean a thing. At one time, we had to reach a few thousand words to have a ‘high-quality’ piece of content. Now this is no longer the case. You shouldn’t feel pressured to artificially boost the number of words. If you need the extra words, use them, but don’t use them for the sake of it.
As we mentioned earlier, the quality of what you publish is more important than the quantity. Due to the fact social media is a huge part of SEO, you also have to consider user experience. If you don’t make your content resonate with the people you’re targeting, you won’t get anywhere with SEO.
Image source: Modern Practice