The question of how entrepreneurs can ensure they are loyal to their customers and employees is not a hard one. Simply, keep with the latest trends and the changing workplace. Dan Schawbel, founder of Millenial Branding, highlights that business owners are often not aware of five basic changes in the workplace. The slide show will reveal what Schawbel means…
1. Hire candidates with in-demand skills of the future.
In our rapidly changing workplace, skills that are in demand today might not be in demand tomorrow. Schawbel says the best thing you can do for your company is to stay flexible and focus on what’s going on around you. In other words, observe your environment and find the skills of the future.
2. Hire for soft skills.
OK! Hard technical skills are essential for workers to do the job, but top employers have started demanding that colleges pay more attention to developing students’ soft skills, including critical thinking and problem-solving. Most employers hire for hard skills with the idea that candidates are capable of doing the job because they have the technical know-how to support them. However, it’s important to consider the importance of the candidate’s ability to communicate, lead others, and integrate into a company’s culture. Without a cultural fit, candidates will have a harder time making things work.
3. Young employees want to constantly learn.
Smart companies have realized that in order to attract and retain young people, they have to provide incentives for advancement. Otherwise, young employees will more likely move on to an employer that values them more. How do you achieve this? Outline your expectations. Provide younger workers with a short-term career "roadmap”, empower and motivate them. Inform them when they should expect a promotion and what their salary will be once they accomplish specific goals. Moreover, train them! Offer them workshops, webinars, and conferences in order for them to develop new skills, including leadership skills and skills that are relevant to the future economy.
4. Learn to criticize constructively.
I will agree with Schawbel‘s statement that “certain people love to jump down people’s throats” by criticizing insensibly. Don’t be one of them. Instead, find a way to get your message across while encouraging your employees to be better and more efficient workers. Schawbel advises that the best way to do this is to start the conversation with a pleasant tone. Find something to compliment the person on, something she does especially well. Then move on to the main event and return to something positive before finishing up the discussion.
5. Start a blog.
Start a blog for your own and your company’s sake. Consumers want to feel familiar with the faces behind a company and what they stand for. Schawbel notes that, "Blogging doesn’t just bring attention to you; it can also bring eyeballs to your company." According to a 2009 survey by Technoratixx, 71% of bloggers surveyed said their blogs have increased visibility for their company, 63% converted prospects into purchasers through their blog, and 56% said their blogs bring recognition to their company as a thought leader in the industry.
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