SEO involves looking at practically everything on your website. Even the smallest parts of your strategy can have a big impact on the results you eventually get. One area where you need to pay particular attention to is the links that go to each page of content. The way you structure your SEO links can have a severe effect on whether your SEO campaign succeeds or flops.
In this article, we’re going to take a look at some tips for structuring your links according to SEO best practices.
1. The Simplicity Of
URL structure should never have any complexity to it. It has to be both consistent and easy-to-understand. At the same time, it needs to have some specificity to it. Think about it. If you have similar content to a competitor’s website, you can’t have the same URL or you’re going to confuse your audience. You need to look at specified canonical URLs.
2. Is it Readable?
Use words that are readable and that can be said out loud. Search engines work in a similar way to humans. If a human would have trouble reading and typing a website URL, a search engine is going to have the same problem. Remember, Google wants its search engine to be as close to a human as possible. It does this to make the search process more realistic and accurate.
3. Use Your Most Important Pages
The most important pages of your website shouldn’t be crawled. They need to take centre stage. Things like the terms and conditions pages shouldn’t be indexed in Google. It’s a complete waste of time because these pages are rarely updated and the majority of your audience won’t have any interest in such content. Only index the most important pages. Not all URLs are created equally, so it’s essential you conceal those niche ones you don’t want Google to see.
4. Merge ‘www.’ URLs
You will see some websites that use ‘www.’ and some that don’t. At the same time, you can often access a site through either ‘www.’ or a blank space, whether the webmaster intended you to or not. Make sure you use a 301 direct to merge these two URLs together. Otherwise, you’re putting yourself at risk of confusing the search engines and making many of your SEO efforts in vain.
Which way you merge is up to you. Some sites have settled on removing the ‘www.’ entirely. This is a personal decision and you have to make it based on what you think your audience will respond to best.
5. Proper Formatting
A website that hasn’t paid any attention to the way it structures and formats its URLs will have website pages that come up as a series of jumbled numbers and letters in the address bar. How are you supposed to build an SEO marketing campaign around something like this? The answer is you can’t because it isn’t memorable. Here’s a rule of thumb, if you couldn’t put the URL on a business card, you need to act now.
Go into your administrative dashboard and alter the URL for each page. Have the main topic of the page as the URL. The importance of this is in the keywords. If you have a page with a popular article on it, it’s much easier to promote it if the URL has the article title in it. This way Google knows exactly what the page contains, and you can direct your other SEO efforts towards it.
Again, your URLs should give you a strong indicator of what you’ll find on a page. Don’t use gibberish!