Business cards (or ’info’ cards as they are increasingly being known as) are an indispensable part of common business etiquette that can be handed out during networking sessions or at business meetings. The ultimate goal of a business card is to establish a long-term, two-way communication between a potential client, partner or investor, hoping that the recipient will keep the card and save your contact details for future reference. What business cards are not really effective at is being a powerful marketing tool. On the contrary, handing out an info card is a more effective way to captivate your target audience because it has interesting and useful information on it.
This card is printed in the same way like a business card, however the key to creating a successful info card is to create different ones, tailored to the specific interests of your target customer or the particular industry you want to break into. Your card is not necessarily a marketing pitch to sell yourself, so don’t make it into a mini brochure. Your business info card should differ from your competitors, convey your skills and the overall image of your business.
Make the most of these tactics to ditch your info card and give your company the competitive edge it deserves.
1. Use a Powerful Quotation
Inspire your contacts with a strong quote; one that they would be interested in sharing with others or to keep for their own reference. You can use an image of the quote’s author or include the topic of the quote to make your card shine.
2. Present relevant industry statistics
Do research to find out what interests your contacts. Then present them with interesting statistics or facts that they would be thrilled to know. Make sure the card is enhanced with colourful visuals and graphs. Infusing your card with visual information that appeals to your target group’s interests, will definitely boost your incredibility and showcase your genuine sense of creativity.
3. Link your online and offline worlds
Use your card as a way to connect your online and offline footprint. Include links to useful sources that would be helpful to your contact such as your personal blog, website, social media profiles as well as personal contact details such as your email, your mobile or office telephone numbers, facsimile, Skype name etc.
4. Create Utility
Your info card should not merely be creative and visually attractive, it should also give value to your contact. According to the industry professionals you want to appeal to, find a resourceful way to create utility. You could design your card as a mini catalogue, or a notebook. Alternatively, you could include useful data relevant to your favoured industry needs (consider for example conversion tables, formulas, etc). Another idea is to make the edge of your card into a ruler or into a special measurement tool for something used in your industry.
5. Think of your card as a call to action
The point of an info card is to develop personal connections with our contacts and make them remember us and look us up with a business opportunity. To do so, customise your business info card to specific events, campaigns, tradeshows or markets. Your card should then prompt partygoers to check out a specific blog post related to the event or a set of pictures of the gathering.
Overall, regardless of where you meet a conatct, your aim is to communicate who you are, what you do, how can others reach you and why you are the right person to reach for a business or job opportunity.