It takes innovation and creativity to be a successful recruiter. When you’re looking to recruit new talent, the first thing that comes to mind is where you can find suitable candidates. But the trick to getting skilled professionals apply for a single position, though, isn’t going around and knocking on job seekers’ doors but rather getting them to come to you.
If you want to lure candidates into applying for an available position in your company, all you need to do is create an eye-catching and memorable job ad. To give you an idea what we’re talking about, here are some of the most effective and super creative recruitment ads created by a number of different companies.
1. Do it the Apple way
Apple chose to walk into the arena by going bluntly against a competing company in order to create an engaging job advert. Even though doing so is risky as some applicants would support Microsoft over Apple software and, as such, take an opposite stance, you have to admit this ad is nevertheless tasteful and witty.
2. The ad that makes you think
Who said quotes aren’t powerful in advertising? As a recruiter, promoting an educational institute is a difficult task but Cornell University seems to have done it well. The team created a well-targeted recruitment ad to reach out to prospective students by including a quote that had an intellectual appeal to it.
3. The power of pencils
Pencils are small objects but that doesn’t mean that they’re any less effective than a gigantic poster. McKinsey, a management consulting firm, created an ad that would potentially attract new candidates by using what seemed to be an ordinary pencil with an unusually long eraser. On the pencil, there was an engraving that read: “We’re looking for students who aren’t satisfied with just any solution”.
Here’s another successful advert that makes use of pencils. Although it’s simplistic in nature, the concept can appeal to anyone, and its clever captioning (“We thirst for more creative blood”) was able to bring in the skilled design professionals the recruiters were looking for.
4. Street artists wanted
Cosmetic brand Belif was looking to recruit amateur artists to join the selected professional street artists for their Chok Chok Art Project. The idea was to create visually engaged images that showed the type of street art they were aiming for. Street artists managed to produce amazing results using the existing materials and story that was presented to them in the scenery.
5. The pizza box
This is another clever job ad that was created by the Transportation Security Association to hire security officers at the Washington-Dulles International and Washington Reagan National Airports. Using a cardboard pizza box that had “A career where x-ray vision and federal benefits come standard” written on it, they created a unique advert that encouraged job seekers to apply for the job online. Well, I’ve got a good feeling their next hire will be a pizza lover.
6. Get the 'Star Wars' fans
The release of the latest Star Wars movie saw more and more recruiters making use of Star Wars image references as part of their recruitment ads in order to get the most dedicated fans join their teams. This is an internship advert for a marketing agency.
Ultimately, the purpose of a recruitment ad is to draw the right candidates in – the ones that employers want to apply for the job. So, why not invest a few hundreds of dollars in order to improve your recruiting efforts?
Have you seen any other recruitment ads that are worth mentioning but aren’t included in this list? Let me know in the comments section below!