When social media sites such as Facebook and Twitter were established in the early 2000s, few could predict that they would grow to become the entertainment and commercialized mass information juggernauts they’re today. Welcome to 2015.—a world of technological innovations that have changed the way we share and consume information. According to we are social, a social media agency, there were over two billion active social media users as of January 2015. That is a huge number, considering that this is a fairly young industry, and that the world’s current population stands at slightly over seven billion. With mobile and internet penetration rapidly spreading through the world, we can only expect the number of social media users to keep growing.
Beyond that, social media is creating jobs that didn’t even exist three or four years ago. The industry is among today’s top industries, and is quickly becoming the preferred destination for jobs and business. If you are tired of chasing the usual jobs in mainstream industries, and you are a social media enthusiast, here are emerging jobs that may interest you:
1. Social Media Strategist
A decade ago, the only strategist an organization would need was a marketing strategist. Oh, how times change. Today, organizations, both profit and non-profit, have digital strategists whose main brief is to plot how to conquer social media!
Indeed, social media strategists are an important hire for any organization that wants to build and maintain a solid presence on social media. They identify the social networks that would best suit the organization, lead the development of organization-wide social media policies and standards, participate in the hiring and training of community managers and other social media specialists, and provide ways to best handle social media crises.
To get this job, you will need to pursue a bachelor’s degree in social media communications, like the one offered at Keiser University in Florida. According to Indeed, social media strategists earn an average annual salary of $76,000.
2. Online Customer Service Representative
Long gone are the days when you would have to make a phone call or physically visit the premises of a business to make an inquiry or file a complaint with the customer service staff. With social media, all you need to do is send a tweet or Facebook post to the company’s accounts, and in no time, an online customer service representative will get back to you!
Who exactly are online customer reps? Well, they are customer service specialists who spend their time on whatever social networks an organization has a presence, and provide timely responses to queries. Other duties may include posting online announcements, escalating queries to senior customer service personnel and monitoring what other people are saying about the company. Although completing a traditional customer service courses can prepare you for this job, having excellent social media skills will make you a competitive candidate. Indeed reports that online customer service representatives earn an average annual salary of $33,000.
3. Social Media Designer
Building a strong and unique brand identity on social media can help an organization to gain a competitive edge. In the populated world of social media streets, users are more likely to get more attracted to pages that look good!
Social media designers are the professionals who are responsible for developing exciting social media pages for businesses and individuals. They use their creativity and expertise to design logos, icons and other brand identity tools that can help to create a certain look or feel, and capture the attention of the online audience. Other duties may include developing animated menus and pitching design concepts to potential clients and stay abreast of industry trends. Franklin University in Ohio offers a bachelor’s degree in interactive media design that can give you the best preparation for this job. How much will you be taking home? According to Indeed, you can expect to make about $57,000 a year.
4. Community Manager
In the good old days, the only community a business would worry about is that in which it operates. Today, there is also the social media community to be taken care of!
Community managers are tasked with developing and implementing social media community policies and user guidelines. They moderate conversations in blogs, forums and other social media platforms and ensure people are interacting with each other in a responsible manner. If a community member starts hurling insults at another or saying bad things about the company, it is the manager’s job to ensure the take appropriate action against the user. These managers may also review and authorize blog posts, newsletters, articles and other communication materials. A bachelor’s degree in social media communication and vast online engagement experience are the typical employment requirements for this job. As per Indeed, social media community managers earn an average annual salary of $55,000.
5. Social Media Marketer
Although advertising on billboards, television, radio and newspapers is still a popular choice for many businesses, social media platforms are quickly catching up. According to a 2015 survey conducted by Adweek, a whopping 70 percent of the 5,000 marketers who were surveyed, said they would spend more money in social media ads in 2015! From the increasing popularity of social media marketing, a career for social media marketers has emerged.
Social media marketers conduct social media market research to determine the business’s popularity on various social networking sites – information which they use to develop an effective marketing strategy. Other typical tasks include selecting the social networks to use, defining a financial plan, selecting a target audience, and measuring the performance of various marketing campaigns. Prospective social media marketers should earn a marketing degree with a concentration in social media marketing. Indeed says these professionals make $79,000 a year.
6. Social Media Consultant
Of course, the piece cannot be complete without consultants!
Social media consultants are established and experienced social media professionals. They know pretty much everything about the industry, from social media blogging and marketing, to customer service and community management. Their job is to advise clients on these aspects and help them to adopt the best practices. When a company is in a social media crisis, a consultant can be brought on board to work with in-house staff toward a quick resolution, as well as devise a reputation management plan. Since many consultants are self-employed, they dedicate some of their time into marketing their firms, pitching services to potential clients and hiring and supervising administrative assistants. According to an article published by Job Shadow, social media consultants can make up to $150,000 annually.
Apart from the jobs described above, there are also other emerging titles such as social media content writing specialist, social media analyst, social medial digital producer and social media coordinator. It is important to note that specific descriptions vary from organization to organization. For instance, you can be hired as a social media analyst, only to find that the job has some marketing duties.
Regardless of this, social media is creating millions of job opportunities for people who wish to get paid for being on Twitter, Facebook, Instagram, Snapchat and any other social network that lives on the Internet.
Are you a social networking enthusiast? Do you think these jobs are the face of social media? Leave your comments below please…