Changing the way you see recruiting helps to improve your hiring strategy and find new ways to attract more people. Check these stats to help you out.
Companies spend a lot of money and time on recruiting, but most of the times they don’t get the results they expect. So they either don’t get the amount of response they want or they fail to get the interest of the most skilled candidates in the market and end up being unsatisfied when no jobseekers seems to fit the job criteria. This happens as most HR managers don’t have a strategy in place. They just create a job advert that gets distributed to various job sites and hope it gets noticed by jobseekers, but this means that they are hiring blindfolded.
But, understanding how the target audience – in this case jobseekers behave, is one of the most important elements of marketing success. In fact, recruiting is marketing and currently about half of employers are beginning to look at hiring from this perspective. The way it works is establishing an effective interaction between your company and jobseekers so instead of waiting for them to come to you, you learn how to communicate with them in order to meet you halfway.
Research from Officevibe shows some interesting stats on recruiting that will help you change and hopefully improve the way you hire new employees.
1. ‘66% of jobseekers get information about a company through employees’
The majority of jobseekers who show interest in your company want to learn more information about the role and the organisation from people who work there. Your employees are the best source of information as these people know how things work at the office and can talk to them about the good and the bad about working with the company. In any case, bringing jobseekers and employees together can benefit your recruiting efforts, because jobseekers are more likely to trust them, especially when they already know each other. This also shows that you can invest in employee referrals by giving incentives to your employees to reach out and get new blood on board.
2. ‘Jobseekers are twice as likely to accept cold emails when they know your brand’
Jobseekers don’t like getting cold emails but then again no one does. In terms of recruiting, it’s important that you make your company known to the public so that when they get an email from your company it would be like it’s sent by Google. When your brand is recognizable, jobseekers are twice as likely to open the email and read it instead of sending it to trash. In order to develop interaction, you need to increase promotion, advertising and get the word out there by having your employees be ambassadors for the company.
3. ‘It takes an average of 27 days to make a new hire’
From the employer’s perspective, the longer the hiring process takes the better quality of hire. What this means is that employers get to spend some time to get to know who they consider hiring before they make the final decision. While 27 days is considered to be the average time it takes to make a new hire, you need to be careful to not make the application process too complex or too time-consuming considering that this can be a huge turn-off for jobseekers.
4. ‘The best candidates are off the market within 10 days’
Skilled job candidates are more likely to find a job quick and as such they aren’t going to stay on the market for long. Since they are more likely to get lots of offers, as an employer you need to be able to move quickly so that you get the top talent candidate first. In order to do so you will need a strong interview process that may take time to evaluate candidates, but it isn’t too complex or slow to let you lose top talent.
5. ‘60% of candidates quit an application process because it takes too long’
Lots of skilled candidates never get to apply for a position at your company because the application process takes too long to complete. Taking your time to find out if a candidate is a good fit or not is a huge barrier to getting quality hires. Overall 60 percent of candidates change their mind and abandon the application before you even get their resume which is a huge loss of opportunity. To get more applicants make the process simpler and more effective.
6. ‘15% of candidates who had positive hiring experience are better in their work’
Making sure candidates have a good hiring experience goes a long way to hiring happy and productive employees. As research shows, 15 percent of jobseekers who have a positive experience during the hiring process put more effort into the job later on. This is why it’s important to make applicants feel good when you are interacting with them and making them fall in love with your company.
7. ‘Over 75% of professionals are passive jobseekers’
Most of the people who are looking for a job currently have a job. What this means is that you need to start looking for those candidates who aren’t easy to reach. You can do by investing in your brand, getting more involved on social media, sharing content that jobseekers might find valuable, and getting more likes and followers that will raise your popularity and increase your brand awareness.
See Also: Social Media Recruiting
Attracting potential job candidates is all about marketing. Unless you have a solid recruiting strategy in place, you won’t be able to find and grab the best talent.
So what’s the best way to recruit new talent? Have you ever tried any of the techniques above? Let me know in the comments section below…