An email list is a very important element for success in online marketing. Such a list can help you stay in touch with your followers, drive traffic to your site or blog, and promote your products. However, getting people to sign up for your mailing list can be a daunting task. If you have a WordPress site, there are numerous plugins which can help grow your email list:
This is one of the most recognized plugins for list-building. OptinMonster works with email marketing services such as AWeber, Constant Contact, GetReponse and MailChimp. It allows you to customize the appearance of your opt-in forms, as well as carry out A/B split testing on your list. One of the best features of OptinMonster is the exit-intent technology. This technology detects when a visitor is about to exit from the page and displays a popup before they click away. In addition, this plugin allows you to create slide-ins, end-of-post forms, floating footer bars, and sidebar forms.
This is one of the most popular WordPress plugins for opt-in forms and popups. It comes with a wide variety of templates which you can customize according to your needs. You can choose where and when the popup will appear. For instance, you could have the popups displayed immediately when a visitor lands on the page. One interesting feature of PopUp domination is the ‘forced subscribe’. This is where your page content remains hidden until the visitor subscribes.
3. Hybrid Connect
Just like PopUp Domination, Hybrid Connect offers a wide range of popups and opt-in forms. However, what makes it stand out is its adaptability. It allows you to create squeeze pages, opt-in forms, in-content forms, side bar forms, popups, and slide-in forms that can be used on Facebook. In addition, it can be integrated with most of the leading email marketing services. Other features include an easy form builder, over 30 templates, split testing, and stats.
This plugin allows you to place your opt-in form between the main content and the header. This makes it very visible and less intrusive compared to a popup. Optin feature box comes with a variety of templates which you can customize according to your requirements. The templates are responsive, thus making them ideal for tablets and smartphones. Once visitors subscribe, you can turn off the feature box for them.
Just like the opt-in feature box, OptinSkin also offers a less intrusive option for building your list. It allows you to place forms anywhere on your site: above the content, within the content, below the content or on the side bar. An interesting feature of OptinSkin is the ‘fade in’ which allows forms to appear gradually on the page.
6. WP Hello Bar
This free plugin allows you to place a bar at the top of your web page. Besides persuading people to join your mailing list, this bar can also be used to link to specific content or offer notifications to visitors. Though it is easy to set up and manage, it does not offer many customization options.
Foobar allows you to place a multi-purpose bar at the top of your web page. Since it is a paid plugin, it offers more customization options compared to the Hello Bar. You can even set the cookie length to regulate how the bar is displayed.
Other plugins which you could use to grow your list include Comment Redirect, Genesis eNews Extended, LeadPages, Dreamgrow Scroll Triggered Box and ManyContacts. Compare the different options and choose the one that fits your needs and budget.