TOPIC > DIGITAL MARKETING

Close-up of different digital icons scattered on a table during a meeting between professionals
CHOOSING A CAREER / JAN 23, 2019

Marketing is a fascinating field. While there is a wide range of jobs that each taps into a different specialist skillset – and the availability and means of compiling...
Closeup of people sitting at a table with a large flow chart that says 'marketing strategy'
ENTREPRENEURSHIP / NOV 26, 2018

A good marketing campaign can increase brand awareness, drive sales and connect the brand to a broader audience. And over the years, we’ve seen a number of great ad...
Close-up of a tablet showing ‘Digital Marketing’ on its screen
WEB & TECH / OCT 18, 2018

Digital marketing, like anything else on the internet, is fast-developing. With new trends emerging left, right and centre, it’s often hard to identify what’s ‘in’ and...
Group of people using social media
ENTREPRENEURSHIP / APR 19, 2018

For any business, the fundamental goal of a marketing strategy is pretty simple: gain as much exposure to as wide an audience as possible. From the pioneering Mad Men of...
man using google on laptop  and smartphone
ENTREPRENEURSHIP / SEP 20, 2017

Whether you want to promote your business, yourself, your website or a professional blog, you will need Google to help you spread the word. These tools are useful to...
Email marketing laptop
ENTREPRENEURSHIP / AUG 15, 2017

Email is one of the most powerful mediums to generate leads and turn them into customers, whether you’re running a freelance business or a large corporation. Of course...
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