TOPIC > MARKETING STRATEGIES

Close-up of woman's hands drawing a brand strategy on a notepad
ENTREPRENEURSHIP / NOV 29, 2018

Branding is the most important part of your business. It showcases your brand identity, establishes an emotional bond with consumers and allows you to market your...
Group of people using social media
ENTREPRENEURSHIP / APR 19, 2018

For any business, the fundamental goal of a marketing strategy is pretty simple: gain as much exposure to as wide an audience as possible. From the pioneering Mad Men of...
Email marketing laptop
ENTREPRENEURSHIP / AUG 15, 2017

Email is one of the most powerful mediums to generate leads and turn them into customers, whether you’re running a freelance business or a large corporation. Of course...
Girls
WEB & TECH / APR 01, 2016

Millennials are currently the largest generation in the workforce, and this, by default, also means that they make up the biggest portion of consumers. So, as a business...
step up
WEB & TECH / DEC 07, 2015

I need to tell you a big secret. Even if you’re not a writer, you need a blog or online portal. No matter what you do, or what your business does, a website makes it all...
Women eating burgers
ENTREPRENEURSHIP / OCT 15, 2015

“There’s a sucker born every minute” – Someone that isn’t P. T. Barnum, although he was wrongfully credited for saying it. For those unfamiliar with P. T. Barnum, he was...
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