Avoid Headaches: Learn the Different Brain Types in Your Company

Communicating with your employees can be tedious and repetitive if you don’t learn how to communicate effectively with the different brain types in your company. Don’t lump all your staff into one group. Each person has a very unique way they register information given to them. It’s important to know your target audiences before you present information to them. Learning the different brain types is essential if you aspire to be a great communicator.

The attention span of each individual is different. People switch from external processing (listening) to internal processing (thinking) at different periods in the conversation or presentation. Pay close attention next time you are in a meeting with your staff and look at their expression as they slowly start drifting away. So, how do you effectively communicate with different brain types? Keep it simple and remember the mixture in your audience.

The bottom liners

For the most part feel time is of the essence and the information given to them should be in a “what” and “when” format. They usually want to “bottom line” everything to not waste time. Start with the business priorities first and if time permits move on to second tier task agenda.

Shakers and Movers

Need to know “why”. So, make sure you provide them with a clear explanation as to why a task is needed and or the impact it will have on the company. And last but not least make sure to ask for their opinion. This will ensure them that you value their opinion and it will avoid them postponing the task if they have a clear understanding of the relevance and importance of the task.

The peacekeepers

Key focus is who. Yes, they need to understand the What, When, and Why, but the “who” is the most essential part for them. They need to know “who” will benefit from this project in order to process the information in such a way to make people they are working with happy. This brain type for the most part likes routine so, make sure you ask them if they are familiar with the process and if not provide them with guidance; because if no new indications are given to them they will follow the company’s preferred process unless asked otherwise.

Systemizers and Analyzers’

Needs are all about information. You need to give them all the information you have in order to avoid back and forth with this type of brain type. Allow them to process the information after you’ve made your request. They will need time to digest the information before making any additional moves. Make yourself available for any further questions or doubts. It’s very important for this type of brain type to avoid risks and mistakes.

So, how do you effectively communicate with different brain types in a mix audience? It can be tricky, but if you give the information in a certain way you can maximize the intake of information by all brain types in a meeting. Give the information in the following sequence when speaking, writing an email or writing a letter it’s important to communicate the information in this order: what, when, why, who, how, where and everything else. If you follow the format even those with the shortest attention span will be able to gather the most relevant information for them to do their job properly. It’s not a bullet proof plan, but it gets the job done.

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