Banner advertisements were prevalent during the early days of the Web. They were created due to how easy it was to create a distinct frame that would stay put, as the user browsed the site. It is what made web development possible for many, since the infrastructure needed for online payment for subscriptions was not yet developed.
The initial banners were easy to ignore, simple graphics that merely informed the reader about a product. However, they soon became the bane of the Internet, with videos and ‘music’ rapidly cropping up. In the end, the need to create a functioning environment for readers led to many sites discontinuing the use of banner adverts.
However, they have recently become popular again, thanks to improved technology and the need for additional revenue. Should you utilize this form of advertising on your site?
In Favour of Banner Ads
Thanks to improved content selection tools, it is possible to weed out the worst advertisements from your website. You can restrict the type of ads, based upon what you consider appropriate for your website.
Additionally, creating content on the web, and continuously hosting it, is not a cheap endeavor. Advertising is one of the few sustainable ways to mitigate the costs without tossing everything behind a pay wall.
All web advertisements now have the ability to target the reader, making it more likely they will click on it. No longer is it a gamble if advertising will work. If you create unique and engaging content that brings in readers, then the advertisers will create ads that they will click, generating revenue for everyone involved.
Against Banner Ads
Banner advertisements reduce the amount of screen space available for website visitors. For people using smaller devices, such as phones and tablets, this can make viewing your website nearly impossible. Instead, it is recommended that you use smaller advertisements located off to the side of the page. While it will generate less revenue per visitor, it will not discourage a large chunk of the web searching public from visiting your site.
Another major issue revolves around ad blocking software. Most web browsers incorporate the ability to install extensions that customize the end-user experience. One of the most popular types of extensions is ad blockers. They simply cut out all advertisements, replacing it with white space. This eliminates any chance you have of generating revenue unless you place everything behind a paywall.
When creating web content, the last thing most people think about is monetizing it. Through advertising, it is possible to create an environment where your content creates recurring income.
Whether or not you decide on using banners, you need to concentrate on creating the most unique content possible that genuinely interests and helps your readers. If you do that, then it is possible to generate revenue with something as simple as a PayPal tip jar.
By and far, it is recommended that you do not use anything that harms the ability for your readers to use your site. If you are in doubt, pull out the smallest screen device you have and see if the content can still be easily read, even with the banner.
In the vast majority of cases, using a banner will lead to lower long-term readers and decreased satisfaction. Instead, utilize smaller advertisements that do not block content, and create a premium zone that will entice readers to become paying participants in your writing enterprise. If you write quality content, and spread it far and wide, they will come!