With 150 careers under her belt, Barbie prides herself in having a diverse resume. Now she starts her own company as an entrepreneur. The new Barbie Entrepreneur is Mattel’s latest addition to its ‘I can be’ career line and was unveiled at the American International Toy Fair in New York.
Dubbed the ‘Chief Inspiration Officer’, the new Barbie wears a pink dress, black heels and she is armed with her ‘startup founder’s essentials, a tablet, a smartphone and a laptop case.
This is her second run in the business world. Barbie has taken on the role of ‘Business Executive’ in 1992 with a bright pink skirt suit and white heels.
Barbie to Encourage Women to get into Business
So far, Barbie’s professional manifestations reflected predictable roles like nurse, flight attendant, doctor, teacher, vet and so on. But Mattel’s ‘I can be’ line of career-oriented Barbies, demonstrates contemporary careers for women. Barbie debuted in this line as a computer engineer, then a president and an astronaut.
This time, given the slow-growth economy of our times, she joins the competitive startup world and shows that she is not afraid to take the risks of entrepreneurship and she is determined to succeed. Being a popular girls’ role-model, she strives to empower women to get into business and the world of entrepreneurship with confidence.
Mattel spokeswoman, Michelle Chidoni said that Barbie is “ready to take on anything that comes her way”. She then added that “We always try to make career Barbie a reflection of the times. Women entrepreneurs are more prevalent now and they’re growing in number. [It's] a great way to encourage girls to also learn about this role”.
As a ‘Chief Inspiration Officer’, Barbie attempts to establish herself as a business icon who inspires young girls to develop leadership skills which are particularly in demand today. Given that women make up just 12.6% of board members in the US and less than a third of all US businesses are owned by women (Survey of Business Owners, U.S. Census Bureau), Barbie’s challenge is to encourage more women follow entrepreneurial careers. Do you think that she can make it? Please comment.