How to Become an Onboard Loyalty/Future Cruise Manager

cruise ship

The Onboard Loyalty/Future Cruise Manager role is a very interesting and challenging ship based role. Their job is to encourage future cruise business and they are also responsible for looking repeat guests in the loyalty club. They should be able to generate sales interest, take bookings and promote the loyalty club. This role is multifaceted and exciting if you like challenges in a fast paced environment. The benefits of working onboard a cruise ship are a huge advantage if it suits your lifestyle.

What is the Role of an Onboard Loyalty/Future Cruise Manager?

The main duties of an Onboard Loyalty/Future Cruise Manager are:

  • To provide information and assistance regarding the loyalty club and future cruise sales
  • To maximise sales and enhance guests’ experience
  • To  present to a large audience in order to create more sales
  • To  document issues and incidents relating to the loyalty club and future cruise sales
  • To event plan and host social functions aimed at loyalty club members
  • To promote the loyalty club and future cruise sales

Some tasks that you will be required to do are:

  • Meet and greet VIP guests at the port
  • Record sales of future cruises and develop a sales strategy
  • Communicate with office onshore
  • Be a key point of contact for repeat guests and solve any issues
  • Provide a tailored service for guests
  • Up sell and achieve sales targets

Basic Requirements and Qualifications

The Onboard Loyalty Club/Future Cruise Manager should have proven customer service experience in a fast paced environment and should have a leisure/tourism background. Knowledge of product and reservations systems is an advantage for this role. You will also need to pass a seafarer’s medical certificate.

Good qualities and skills that an Onboard Loyalty/Future Cruise Manager should have are:

  • Can do attitude
  • Excellent customer service
  • Excellent personal presentation
  • Flexibility and initiative
  • Self Confidence
  • Problem Solving
  • Be able to work under pressure
  • Be organised and approachable
  • Be a quick learner and always willing to adapt
  • Excellent communication

How to Apply

Jobs are advertised on websites specialising in cruise ship placements as well as the companies own website. Travel job websites may also offer this role and sometimes positions may be advertised by agencies.

You may receive ‘Survival at Sea’ training and have some training onshore prior to joining your assigned ship. You will receive some safety training during your ship orientation as well as learning on the job.

Hours, Salary and Benefits

The Onboard Loyalty/Future Cruise Manager works intensively, 10 hours a day, 7 days a week for the 6 month contract. Potentially, you may work 8am to 11pm with a few short breaks during the day depending on duties. During port visits, you may leave the ship independently or join an excursion.

Salary is on a basic monthly basis.


Minimum per month

Maximum per month

Onboard Loyalty and Future Cruise Manager

1,600 GBP

2,000 GBP

Salary is usually tax free and contracts normally run 6 months on, followed by 2 months off. Other benefits include uniform, flights to meet the ship, single accommodation and free meals.  Free excursions and local/ship discounts sometimes apply. The company may also have a reduced staff rate for travel/holidays.

Future Opportunities

This role is quite specific and attracts repeat contracts due to the lifestyle and benefits, however it is challenging. Some cruise companies offer separate roles as either Onboard Loyalty Manager or Future Cruise Manager. Both roles or combined offer good opportunities to continue working onboard in the same or different roles such as Shore Excursions Manager  or you can choose to work onshore at the company head office.

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