Whether you’re blogging as a hobby or running your own freelance business, finding ways to increase traffic, consistently create killer content and market your masterpiece is by no means a walk in the park.
And with so many tools and resources readily available on the internet, it can often be tricky trying to separate the good ones from the bad. Fortunately, we’ve compiled this list of the best blogging tools of 2018 so that you don’t have to spend hours trying to find them!
So, without further ado, here are the 15 must-have blogging tools every blogger should use!
1. Hemingway App
Hemingway App will help you perfect your writing style and will warn you when sentences are too long or complicated to read. You simply need to copy-and-paste your text into the online editor and it will automatically highlight areas that need improving, based on their colour-coded system.
Even the best writers make the occasional typo, and if you don’t have a professional editor to read over your work, Grammarly should be your new best friend. The free version will highlight obvious grammatical and spelling errors, while the premium version will even suggest vocabulary changes and comes with a built-in plagiarism checker.
3. Readability Test Tool
As a blogger, you’ll naturally want to share your knowledge with the world, but sometimes you might use words that are too progressive for the average reader, who reads at a 7th to 9th grade level. This means that if your text is too technically advanced, your audience may get tired and move onto an easier blog post to read instead. That’s where the Readability Test Tool comes in: it ensures your post is easy to read and contains short sentences and simple language.
4. CoSchedule’s Headline Analyzer
You may think that your blog post title isn’t important – but don’t be fooled! Your titles drive people to your site, and incorporating critical keywords is a sure-fire way to accomplish that. Thankfully, CoSchedule’s Headline Analyzer is here to help and will tell you how effective your title is and if it uses the right kind of emotions. It will even offer you suggestions if anything needs to be edited.
If you want to create custom images that speak to your audience, Canva is the perfect tool for you! It features a library of high-quality templates that can be adjusted and amended to suit your personal requirements. Although many elements are free, downloading images will cost you about $1 each.
In this visual-heavy age, we rely on the use of images to tell a story rather than read through a large chunk of text that will practically say the same thing. But finding high-quality images (which you’re legally allowed to use) to fill your blog’s pages can be tricky. This is where MyStockPhotos comes in: they have a huge library of free downloadable images for all your needs.
If MyStockPhotos doesn’t meet your needs, Pexels most likely will. In fact, it has a wider range of images than any other free stock photo provider out there with an easy-to-use interface.
Designhill is perfect for creating personalised graphics in no time. All you need to do is post a brief and search through your designs, fine-tune any necessary amendments and get the ownership for your new picture. It does come at a high cost, though, but if you’re not graphically gifted, it’ll pay to invest in a professional tool like this one.
Having trouble uploading large images onto your WordPress site? Do you find that it takes a long time for your pages to load? Large images can really slow your site down, so using an image compressing tool like Compressor.io is great for making sure your site isn’t lagging.
10. Google Tools
Google has a large number of essential tools for every blogger out there. These include the AdWords Keyword Planner, which will help you determine whether your topic idea is a good one and if there’s any demand for it. Then there’s Google Trends, which can be a great source for finding out what’s popular today, for the season or even for a different country. Finally, once your posts have gone live, you can check their performance on Google Analytics.
Ahrefs has been named as one of the best SEO tools in its own right. This great tool not only gives a more in-depth keyword data search, but it also recommends hot topics based on your entry and it gives you a difficulty score to see what the term is ranked for.
12. Moz’s Keyword Explorer
Similar to Ahrefs, Moz’s Keyword Explorer is another great SEO tool to consider, which offers a 30-day free trial. Many digital marketers argue that its search volume data is more accurate than its rival Google AdWords and that it has a better spread of long-tail terms. The only downfall is that you can only search for one keyword at a time.
13. Yoast SEO
A carefully put-together SEO strategy will ensure you’re attracting the right audience and optimising your chances of getting ranked for the right keywords. Yoast SEO helps you to do just that, it’s super easy to use and it will even highlight any areas of your page that need fixing.
Email marketing is a great way to grow your audience, but you’ll need a good tool to help you along the way – and MailChimp is just that. It boasts an easy-to-use interface and it lets you design and generate eye-catching emails that will drive your readers to your site. You can also include information on special offers, competitions and anything else you would like to promote that’s relatable to your industry.
Protecting your site from major threats and hackers is important, which is why you need a good security tool. Wordfence is a great choice and can be installed as a plugin on your site which will analyse your site and defend it against malicious malware.
Used together, these blogging tools can help you enhance your content, perfect your design and reach out to a wider audience, effectively growing your site and personal brand in the process. It takes time and patience, but remember that hard work and dedication always pay off!
Do you swear by any other blogging tools? Join the conversation down below and let us know which your favourites are.