How to Build Credibility

Credibility is very important for success in career or business. Regardless of your position or role, you need to be someone that people can respect and trust. If you are a leader, credibility will enable you to attract committed and passionate followers. If you are a marketer, you are likely to make more sales when you are trustworthy.

Below are some guidelines which will help you build credibility:

1. Build character

Integrity and character are the foundations of credibility. The first step to building a strong character is establishing core values you would like to live by. This could be values such as honesty, generosity, hard work or excellence. You should then be ready to stand up for what you believe in regardless of the circumstances. Be prepared to defend your choices and values.

Integrity is also very important for credibility. Anytime you make a commitment or promise, be sure to honor it. Whenever you make a mistake, take responsibility and make amends.

2. Be transparent

You need to learn how to be honest and open in all your dealings. This way, people will not have to guess what your intentions and motivations are. It is therefore important to be transparent when engaging your suppliers, clients or team members. You will become more trustworthy when you are clear about your goals, values and intentions. Self-disclosure is also very important when it comes to transparency. Don’t be afraid to share your struggles, fears and failures with others.

3. Develop expertise

To enhance your credibility, be sure to develop expertise in a specific field. People are more likely to trust you when you have a reputation for expertise in a certain area. Remember to keep abreast of the latest developments and trends in your industry. After building a reputation for expertise, be sure to protect it. Making bad decisions or sharing inaccurate information can end up having a detrimental effect on your reputation.

4. Be professional

Professionalism is highly vital when it comes to credibility. First, you need to be professional in your appearance. How you present yourself speaks volumes to the people around you. Therefore, always show up to work dressed in an appropriate and professional way. This will boost your confidence and win the respect of others. Besides your appearance, you should also be professional in relating with people. When at work, learn to keep your emotions under control. Avoid the temptation of getting into arguments with others when frustrated or stressed. At all times, strive to remain objective and level-headed. Finally, you need to be professional in your work. Be sure to meet your deadlines and always strive to deliver high quality work.

5. Communicate clearly

To boost your credibility, you need to be someone who listens keenly and gives useful and thoughtful comments. Be sure to communicate in a confident and clear manner. Remove all barriers to communication such as industry jargon. This will make it easier for your audience to understand the message. In addition, you need to ensure that your information is as honest as possible. Exaggerating stories or facts could only end up destroying your credibility.


Credibility is not built overnight. However, applying the tips above consistently and patiently will help you win the trust and respect of others.

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