Coca-Cola is currently one of the most successful brands in the world. Since its invention as a patent medicine in 1886 by John Pemberton, Coca-Cola has gone on to dominate the international soft-drink market. But what exactly made it consumers’ first choice around the world? And just how did it become so prominent in our lives?
It’s no secret that Coca-Cola has influenced our lifestyles through its powerful branding, so much so that it had a huge impact on American culture, and even invented the modern image of Santa Claus as an old man in a red-and-white suit! Businessman Asa Griggs Candler’s marketing efforts, who bought out the company in 1988, have made Coca-Cola the ultimate alcohol substitute – which was the intended purpose – and is today globally recognizable.
See Also: 4 Most Guarded Secrets of Coca Cola
Check out this video by Fast Company to find out how Coca-Cola has retained its status through the years and managed to stand out from the competition.
Are you a Coca-Cola person, or do you prefer Pepsi? Let us know in the comments section below!