Coupon Business – Blunders to Avoid

Coupons have become an increasingly popular money-saving strategy for consumers all over the world. As a result, many people have found the coupon business to be a very profitable venture. However, succeeding in this kind of business is not easy. Here are some mistakes you need to look out for when launching a coupon business:

1. Poorly designed coupons

When it comes to coupon marketing, design is a very important element. A professionally designed coupon will grab the attention of prospects, thus enhancing your chances of success. Therefore, you need to invest significantly in the coupon design. If you don’t have the skill to do it yourself, it would be advisable to hire a professional designer. Print out the coupons to check for quality. You should also remember to get feedback from your partner merchants.

2. Inadequate research

Many people fail in coupon marketing because they don’t take time to carry out enough research regarding the business. Before embarking on this venture, you need to:

  • Establish your target market
  • Figure out how much money you need to get started
  • Identify merchants in your area who would be interested to sign up
  • Find out who your competitors are
  • Write up a schedule of activities

3. Poor campaigning

An effective marketing strategy is very important for the success of any business. Promoting your coupons will create more awareness about your offer, thus attracting more customers. To market effectively, you should first identify your target customers. Make sure you have a clear marketing strategy and allocate a sufficient amount from your budget for this purpose. However, avoid focusing all your energies on only one medium for marketing.

4. Poor relationships with business partners

It is impossible to succeed in coupon marketing if you don’t have a proper relationship with partnering establishments. Therefore, you need to do things right from the onset. When you enter into an agreement with a partner, it is important to formalize it with a contract. Make sure the agreement clearly outlines what each party should expect from the other. If there are any ambiguous conditions and terms in the contract, seek clarification first before appending your signature.

5. Dissatisfied customers

The primary purpose of getting into coupon marketing is to persuade customers to use coupons to lower their expenses. If this is not achieved, then it is impossible to succeed in this business. However, in your attempt to make a profit, don’t make the mistake of tricking or misleading customers. You will only end up losing their trust and building a poor reputation for your business. Therefore, make sure your coupon states clearly what this involved in the deal. In addition, the expiration date should be included.


Proper planning is very essential when getting started in the coupon business. By avoiding these mistakes and having a clear strategy, you will greatly increase your chances of success.