How to Create a Compelling Elevator Pitch and Increase Your Business Value

Are you having a difficult time pitching ideas to prospective clients?

There are several aspects of an elevator pitch that can be overwhelming. The pressure, short span of time and goal can cause any experienced business owner to crumble. As a polished pitch is critical to one’s personal marketing, it is important that you know how to write and deliver a good one.

Start Your Objective

Think about your objective and craft your speech accordingly. For instance, would you like to inform potential clients about your organisation’s new product? Or do you want an engaging speech to explain what your expertise is?

The recommended way to start your elevator pitch is by describing what your company does. If possible, mention specific information or statistics that demonstrates the value of what you do.

Set the Standard, Avoid Buzzwords

When setting the standard for a powerful pitch, make sure you like what you’ve put together. If you don’t get excited about what you’re saying, your audience will likely feel the same. Your audience may not absorb everything you say, but they will surely remember your passion and enthusiasm. In crafting your speech, always remember to answer this: What do you want people to remember about you?

It is also recommended not to use corporate jargon in your pitch. If you use buzzwords or terms that your audience may not be familiar with, they may not fully grasp the message you are trying to convey. Because of this, it is best to avoid such terms and simply stick to clear and concise phrasing.

Unique Selling Proposition (USP)

Based on your objective, make sure you effectively communicate your unique selling proposition to you audience. This means being clear with what you or your company has that others don’t have. What makes you, your idea or your organisation unique? This uniqueness is your ticket to attracting your target audience. Ideally, you should talk about your unique selling proposition after you’ve explained what you and your organisation does.

Talking about what you do does not mean telling your whole story. Elevator pitches should be concise, therefore only mention your most relevant experiences. If you talk too much about your experiences, you may not have anything left to hook them in later. Your pitch is your brand statement so make every second of it meaningful, interesting and relevant.

Engage Your Audience

Once you effectively convey your unique selling proposition, it is now time to engage your audience. One good trick is by asking open-ended questions. Remember, successful networkers build strong relationships through conversation. A strong conversation requires engagement from both parties. Prepare some insightful questions for your audience. This gives an opportunity for them to talk about themselves. This will keep the conversation going and eventually start new and fruitful relationships. Lastly, don’t forget to answer any questions they have for you.

Preparing for an Elevator Pitch

You need to practice your pitch regularly. Remember, your speech needs to sound like a natural conversation and not like an aggressive sales pitch. Don’t make it sound too rehearsed, even though it is.

Your practice sessions should also consider body language. It is best to practice in front of a mirror or with a friend. Being aware of your body language can further help you convey your information to the listeners.

After you’ve completed every aspect of your pitch, put it all together and read it out loud. Make sure to monitor how long it takes. Your speech needs to be shorter than a minute, ideally around 30 seconds. If you exceed this time frame, you might lose the interest of your audience. Your pitch must be snappy and compelling, so be as concise as possible.

To conclude, a gripping elevator pitch can help you win over new clients. The overwhelming aspects of the process can be conquered through preparation and planning. Did you have an elevator pitch that was executed flawlessly? Share your experience with us below.


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