Creating and Explainer Video for your company’s webpage, is quite possibly the best thing you can do when it comes to online customer introductions. It eliminates the need for boring and lengthy text introductions, and saves your potential customers time in getting to know who you are and what you can do for them.
Simply put, explainer videos can help improve your business because customers appreciate companies that value their time. Here are some basic steps to get you acquainted in putting a video together.
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1. The Clever Script
This is your foundation. Without it you cannot build an effective video for your audience, so make it as powerful as possible. Keep it brief, without a lot of fluff, and make sure it flows, so there are no awkward pauses. Your script should:
- Answer questions about your services.
- Relate to the customer’s needs.
- Influence the customer in creating a business transaction.
Write down what problems your potential customers face, and provide yourself as a solution by discussing how your company benefits them. Once you do this, connect those benefits to the customer in order to set up a customer transaction.
2. Develop the Perfect Story
A script is dead without a storyboard. This stage helps you see your sales pitch in action before you actually shoot your video. In order to do this effectively, you will need:
- A graphics illustrator program
- A graphics tablet
- Drawing skills
Keep in mind that this is a time intensive process. You need to consider the style you want to use in the video, the colors you will want to use, and the design trends that currently make up the content of explainer videos.
3. Narrate Your Story
Next, you’ll want to consider how you want to narrate the video. Use this process to help you make certain that what you say will flow with the story you are going to tell. You don’t want your video to turn out choppy; you want a quality video. We recommend you make sure to engage your audience by providing them with an inviting voice that easily glides over the text. Use clear and concise wording.
Also, if you don’t think you have the voice to do it yourself, find someone in your office that can, or hire a professional voice actor. There are plenty of online companies that can provide you with these services. All you need to do is find the right actor and provide them with plenty of direction.
4. Create and Animate
Congratulations! You’ve now made it to the final stage of your video development! However, this is going to be just as intensive as the first few steps. In order to complete this task, you will need video and visual effects software. There are a number of professional standard products out there such as Adobe Premiere,(Paid) Media Composer, (Paid) and Lightworks (Free). Choose the one you feel is best to complete the project. However, lightworks is a free professional standard product with a wealth of free online tutorials available, so this may be your best option.
Programs like these allow you to control your graphics movement and create motion pathways so that your video continually transitions from frame to frame with ease. Take the time to make certain that your animation aligns with your scripts timing. If you want your customers to take you seriously make sure that the animation isn’t choppy.
Hire Experts if Needed
Since this is a highly technical process, you may need to hire experts to help you produce a brilliant video. It is possible to follow the steps above and make a viral explainer video yet sometimes an expert can make the process even simpler.
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Have you ever made an explainer video? Which of the tools or steps above, if any, did you use?