How to Create a Winning Elevator Pitch

businessmen riding in an elevator conversing

An effective elevator pitch can help you make more meaningful connections and even get you a job. Yes, you heard that right; your elevator pitch could be the key to your next job. As a powerful networking tool, your elevator pitch can make a difference and boost your chances of getting noticed by potential employers. Whether you are at a networking event, or you are purposefully trying to make new contacts at your niece’s birthday party, a good elevator pitch will help you get your foot in the door of your next employer.

If you don’t know much about creating an elevator pitch, this amazing interactive infographic OpenColleges created will give you a lot of useful advice. It helps you understand what an elevator pitch is and why it can be useful to you as a jobseeker. In a nutshell, this is what it covers.

1. What Is an Elevator Pitch?

business people talking

An elevator pitch is a statement or a ‘sales’ pitch that says what you do and what you are good at. This is an excellent tool that you can use to approach other professionals or people who you look up to in an attempt to connect with them. In essence, your elevator pitch is a summary that works as an introduction to who you are and what you can you do for the person you are engaging with. So if you are searching for a job, your elevator pitch can give you a competitive edge and make you stand out.

Your elevator pitch can give you the chance to prove to others how you stand out while talking about your skills and areas of expertise. For an elevator pitch to be effective, it needs to be concise and to the point. Since you will only have about thirty to sixty seconds to impress, you need to be able to cover all of the important information you want to discuss in that time limit.

2. Why Is it Important?

Having a self-promotional ‘speech’ ready is always useful as it can help you get the attention you want. It also helps to boost your personal brand. So for example, it can help you start a discussion with an employer you are interested in or connect with other professionals while you are at a networking event. Or in case you are looking for a job, your elevator pitch will ensure that you won’t miss the opportunity of a lifetime. It’s important to always be ready to show whoever you are speaking with that you are confident and assertive about your abilities, giving employers the chance to see what you can do.

3. How Can You Make it Work?

Creating an elevator pitch isn’t as difficult as most people think. On the contrary, creating your elevator pitch is similar to answering the most basic questions an employer asks during a job interview. These are a) tell me about yourself, b) what you are good at and lastly c) who are you.

But just like any response needs to be structured, so does your elevator pitch. If you want to make a good impression you first need to ask yourself the following:

  • What can I do well?
  • What is my biggest strength in my area of expertise?
  • What would I like to do? / What is my goal?
  • Why am I doing this?

Determining the reason you are approaching other professionals and giving your elevator pitch plays a huge part in your success. If you don’t have a goal that you want to achieve from this encounter e.g. checking to see if you have a chance of working with them, then your elevator pitch isn’t an elevator pitch. Most of the time, it turns out to be just plain small talk. So next time you are planning to approach another professional or an employer, keep it real and keep it relevant.

See Also: Top 10 Elevator Pitch Rules

Your elevator pitch can get you ahead in your job search efforts. Since it is important to make new contacts as a jobseeker, it can be a powerful tool for making the first step and reaching out to people who are interested in what you do and what you have to offer. If you want to get more information check out the incredible infographic the team over at OpenColleges have prepared for you.

Do you have an elevator pitch? If not, make sure you create yours today! You never know who you might meet in the elevator.




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