How to Create a Winning Infographic

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I love a good infographic. Not only are they fun to look at, they’re really fun to make if you’re so inclined. They work wonders when it comes to digital marketing, too; infographics are one of the best ways to get your content seen and work as a stunning link-building tool. If you make a worthy infographic, an unlimited number of big sites might publish it. They’re much more likely to publish or make reference to your infographic than link to another blog post that’s better than their own content, after all.

Come up with a topic that’s so interesting, it will blow people’s socks off.

Any Tom, Dick or Harry can create an infographic outlining the history of ballet or the health benefits of beetroot. So, the first step towards creating a winning infographic is coming up with an idea that’s completely unique, super interesting and maybe even shocking or surprising. I made an infographic about vaginas for my link-building job not so long ago that went a little bit viral (I’m being modest). And I am convinced that it was popular because of the unusual subject matter.

Each of us has our own methods for coming up with a topic or title. Some people work from a winning idea they’ve had; others would find an interesting study or piece of research first to work from.

Make sure all of the elements are perfect.

There are two main areas that you need to get right when it comes to making a winning infographic. The first is getting the content right – see above. But there’s even more to getting the content right than coming up with a banging idea. You’ll need to make sure that your spelling and grammar is correct for a start. Any writing should also be engaging and creative, just as a blog post or article would be.

The second element that needs to be perfect is obviously the design. Include clear, interesting and relevant graphics. Display each little bit of content in an interesting and varied way – nobody wants to see continuous prose on an infographic. When it comes to design, it’s best to work with a theme that’s carried throughout. You can go super creative with this and I’m sure you’ll have many more brilliant ideas, but just as an example, if your infographic was about cars, you could use little steering wheels as bullet points, etc.

Follow current infographic design trends.

One way to do this is by looking at what others are creating, especially within your field. You don’t want to be left behind. But do NOT copy other people’s work; there’s nothing worse. Or just read around the topic of graphic or infographic design.

This infographic highlights some design trends that will be popular this year. This includes, for example, precise geometric layouts and custom fonts that represent the brand. The infographic actually shows a trend that’s on the rise – an infographic with a block layout, so that each section can be separated and integrated into written content and/or expanded upon.

Share your winning infographic around.

So, you’ve created a winning infographic; now all there is to do is to make sure people see it! Here are a few places to start:

  • Social media
  • Image-driven sites, e.g.: Imgur, Flickr
  • Infographic submission sites, e.g.: RadInfographics
  • Creative content platforms, e.g.: Visually
  • Social bookmarking sites
  • Other blogs – contact relevant sites/blogs to see if they’re interested

Perhaps the most important point to take away here is to create unique, well-designed infographics with shock factor. Share it around in a few different places, then let your winning infographic do the work as more and more people come across it and want to share it.