A customer has just spent 10 minutes ordering a book from your website. They have finally made it to the purchase order page, and now they’ll decide whether or not to hit "confirm order."
The purchase order page is the last part of the buying process for a lot of customers. Since this is the most important part of the sales funnel, it should never be difficult to use. So ask yourself: how come it looks like it was made in Windows 95? Worse, how come there are still some glitches in some of the blanks?
For a great number of ecommerce stores, they can understand the heartbreak of seeing a quarter of their customers abandon their online shopping carts. Although it will likely never be zero percent, online retailers can always find ways to minimize this percentage as much as possible.
This is where the purchase order page comes in. It must encourage the customer to hit that "confirm order" button. It must urge customers to return again in the future. Heck, it must make customers want to add more stuff to their carts because they can receive a discount.
Whatever the case, an effective purchase order page is one that is functional and easy to use.
Here are 5 ways to create an easy purchase order page for your website:
1. Select the Format of the Purchase Order
Depending upon the industry you’re working in, the purchase order page will be different. If you’re a vendor, then you’ll have to have a wide variety of spaces for supplier information. If you’re a clothing retailer, then the amount of empty boxes won’t be as immense. Of course, no matter what industry you are in here are several items you’ll have to insert:
- The company name, address and contact information at the top of the page.
- Purchase Order number.
- Name of the customer, vendor or supplier.
- Customer contact information: address, telephone (work and home) and email.
- Payment information: credit card (including CV), PayPal or bitcoin (if applicable)
2. Do it Yourself on Microsoft Office or CMS
First, open up a general document in Microsoft Word or a spreadsheet in Microsoft Excel.
This is accomplished by either inserting the data into each of the cells or by creating a table on a word document. Both are just as effective. Above is a screenshot of how you would create a page template on Excel.
You also have the option of producing a template for your website on your respective content management system (CMS), like WordPress. You can install a plug-in or do it yourself, but you will have to have rudimentary knowledge of coding.
3. Use a Free Purchase Order Template
If you prefer to avoid the hassle of creating your own page then perhaps you should consider downloading a free purchase order template. There are quite a few free purchase order templates available for download from Entrepreneur or Microsoft. These make the entire creation process easier. But remember they are generic, and if you’re in a special niche then you will have to customize them.
4. Insert the Terms of Agreement/Sales
The terms of agreement should be posted at the bottom of invoices. The terms usually just relate to customer policy. For instance, some may include: money back in 30 days if you’re not satisfied; if it’s broken you can return it within 60 days, or all sales are final. This protects the business and gives the customer much-needed information.
Here is an example of how a TOA is written:
"The purchase and sale of Goods and/or Services pursuant to a Purchase Order (including any repaired or replacement Goods provided, or any Services reperformed, by Supplier thereunder) are subject to the terms and conditions of a written agreement by and between Buyer and Supplier under which Buyer submits a Purchase Order, or, in the absence of such written agreement, the Terms (as defined in Section 2 below)."
5. Always Send a Confirmation Order
Finally, a confirmation order is essential for both parties (the buyer and the seller). This gives the customer peace of mind that the order has been received, the payment has been processed and the product will be shipped in the said timeframe. For ecommerce websites, a confirmation order is emailed to the client immediately after the customer has hit that "confirm now" button.
If you’re just starting a small business, a Purchase Order page is just as important as the rest of the website. If you already have an e-commerce website, but your customers are abandoning your Purchase Order page then perhaps it’s time improve it. Whether it’s because of a faulty plug-in, or it’s unprofessional, it’s time to take a second look at your Purchase Order page.
Are you having problems with your purchase order page? Would you use any of the tips mentioned above?