If you have an email marketing list, you may ask people to subscribe when they visit your website or enter your place of business. Email marketing is an excellent way to reach people who have an interest in your product. It keeps your business name in their mind, and it slowly builds brand recognition.
With any email marketing campaign, it’s customary to send new subscribers a welcome email. But a question remains, how do you make an effective welcome email? Here are a few tips to help you create a fantastic letter.
1. Make Sure Subscribers Can Identify You as the Sender
For a welcome email to be effective, it’s important that you use an email address that quickly identifies your business. If not, new subscribers may overlook the email or think it’s spam and delete. For example, if the name of your company is Green Janitorial Inc., and subscribers receive an email from firstname.lastname@example.org, they’ll immediately recognize your company and open the document.
2. Remind Subscribers Why You’re Sending the Email
A welcome email should also include a reminder about the subscription. You can start by saying something like, "you recently subscribed on our website to receive weekly tips….".
Include this reminder in the first paragraph and then quickly transition to the meat of your welcome. People typically have a lot on their mind. And if you don’t send the welcome email within hours of them signing up for a subscription, they might forget that they subscribed to your email list. A short one-sentence reminder can jog their memory.
If you’re using email marketing software, you might program the software to automatically send welcome emails as soon as you enter new subscribers into the software.
3. Be Personable
Some people receive hundreds of emails daily. Therefore, your welcome email needs to capture their attention fast, or else they’ll close or delete the email. So, be personable and humorous -- but professional. You want to hook readers from the beginning to ensure they read follow-up emails.
4. Offer Additional Resources
You may not go into too many details in a welcome email. However, you can invite subscribers to take advantage of other resources you have. You can include links to pages, such as Facebook, Twitter, LinkedIn or Google Plus, and invite new subscribers to connect there as well. Briefly explain the benefits of connecting through another social media platform. For example, you may run various promotions or contests on Facebook.
5. Explain the Game Plan for Emails
Welcome emails should also include information regarding the frequency of emails. For example, do you plan to send daily, weekly or monthly emails? Whatever the frequency, be specific so readers know what to expect.
6. Offer a Reward for Signing Up
As an incentive for joining the email list, you might offer a free promotion -- whatever’s appropriate. For example, some restaurants send a discount code with welcome emails, and some retail stores send coupons for subscribers take a percentage off their next order.
Email marketing is an effective way to connect with customers and promote a product via the web. Since this welcome email may be a subscriber’s first contact with your company, it needs to be professional, carefully crafted and enticing.
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