When it comes to social media, engaging content isn’t everything.
These days, great posts and business pages must also be designed well in order to capture the attention of your online audience. But if you're not a graphic designer, where do you get started?
This article will teach you how to incorporate creative graphics into your posts, and elaborate on why it’s such a big deal to create and match visuals with your social media campaign.
Why Is Design Important?
Before people notice words, they notice graphics. This has been verified in several studies, indicating that posts with enticing design performs better than ones that rely solely on catchy titles. A great design does not always have to be a photo of a sunset, bench or building. It can also be an arrangement of words with crisp color combinations.
Competing for attention in social media can be overwhelming. A powerful design can cut through the pile of posts in an individual’s newsfeed. If your post is complicated or highly detailed, a simple design can help readers understand what your content is about.
Creative graphics can increase your brand awareness levels exponentially if done right. By inserting your company’s colors or logo, people are subconsciously being reminded of your online presence. They may not have clicked on your post, but they did see your design, which is the start of the customer journey.
Not All Pixels Are Created Equal
Generally speaking, the more pixels per inch, the sharper an image will appear because of the size of each pixel. Blurry images occur when the number of pixels per inch in an image is low, causing each pixel to have visible edges.
Your design has to be clear and sharp. There is no excuse for low quality images. Using the wrong pixel settings can make your entire design suffer. It can also send the wrong message to your online audience, if they associate the shady design with your company standards.
More isn’t always better when it comes to pixels. The right pixel measurements can ensure that your design is always optimised for its intended use. For example, if you’re making a design for your business page cover, then you would use a horizontal pixel setting. Lastly, using proper pixel measurements is an efficient way of saving space in your computer or cloud storage account.
Below are the basic pixel settings for the top 3 social media platforms:
- Cover Photo - 851px x 315px
- Post Medium - 552px x 414px
- Large Facebook - 1104px x 808px
- 598px x 318px
- 404px x 404px
Fonts Matter More Than You Think
Do you have a set of fonts that you use on a regular basis for your social media posts? If you don’t have a few picked out then the effectiveness of your posts could be suffering. When it comes to choosing the right set of fonts, consider your brand or campaign goals.
It is important to highlight that bold font is useful for political campaigns or notable causes. On the other hand, light script fonts or abstract styles are useful for adding soft tones to hard backgrounds. Just like your logo, it is recommended to cycle through 2-3 fonts so that people can spot your design easily and make associations with your brand.
Find Your Color Palettes
Finding your color palette for your graphics and designs is a simple process. First, think about your company or organisation colours. Naturally, the colors you choose should reflect the type of services you offer (red and black resembles a strong bond or trust; retro and light colors are great for invoking playful emotions). Once you’ve decided on your company colors, you need to find out which colors go with them.
The set that matches your company colors should only be used for accent or support. You don’t want to bring attention away from your main colors. Don’t forget to use your color palette as much as possible, from social media graphics to flyers and brochures.
To conclude, creating powerful graphics for social media is as simple as putting together the right elements. If you don’t want to invest in expensive photo editing software, there are several online platforms available for novice designers. Once you commit to honing the skill further, it is advisable to upgrade your design tools by looking into purchasing a licensed copy of Photoshop.
What are some ways you are using design for social media? Share your thoughts below.