Not many people still believe in the power of a business card as they believe it is now considered to be an old method of approaching potential customers and networking. Indeed, technology has helped us in so many ways; smartphones, business apps and social media are perfectly capable of promoting our businesses and ourselves online. However, how do we expect potential clients to check our online professional profile if they don’t even know where to find it?
A good business card should be able to convey the overall image of your business. While it’s impossible for a business card to tell potential clients the whole story about your company, it can definitely present a professional image around you and your business that’s going to be memorable!
The purpose of a business card is to inform people about your brand starting with a) the name of your business, b) the services you are offering and c) contact details. So, if you want to design your own business card, here’s what you need to do:
#1 Use your business logo as the basis
Your logo is essentially what describes your business so it should be positioned in the centre of your business card. Make sure that your business name is big enough so that it grasps the attention, and that the font is not too complicated in order to avoid confusing or misleading the reader. Then just below your logo your card or other side, you clearly state your name and what your business/industry services are. Check the following examples for inspiration:
#2 Choose a good format
As far as it concerns business cards, presentation is everything. In order to choose the appropriate format for your business card you need to consider which approach represents your industry best. In order to achieve an effective business card, there are 3 main elements you need to remember:
- Using good colour combinations: usually up to 3 colours are sufficient along with black or white as the basics. In case you want to have more than 3, make sure that your colours make good colour harmonies (go for colours within the same colour palette).
- Keeping it Simple: Try not to include too many words or irrelevant information on the card and be sure to use the same font for both sides of business card.
- Everything included on the card should relate to your business: this includes colours, images or anything else that creates references to your business.
#3 Getting creative
If your industry allows, why not get a bit creative with your business card design? Successful business card designs are able to tell people what the business is all about without “forcing” the readers to read the information displayed on the card. Check the following creative examples that exhibit great graphic designs and crazy ideas to gather inspiration for your business card:
So, after seeing all these beautiful designs, do you still want to do business entirely paperless? Hopefully, this article has provided you with enough useful tips to assist you in designing your own business card. Visit moo to choose the business card designs according to your preferences or upload your own artwork.